Have you ever posted a picture, received a low amount of likes and then deleted the picture? You posted the picture because YOU liked it. It shouldn’t matter what others think, and that’s what’s most … Read more

Controlled Substance Twitter is giving users greater control over their conversations by making “Hide Replies” available to all. The feature lets users to hide certain replies on their tweets, from th … Read more

Me, Worry? Like generations X and Z, Boomers like to share pics and updates with friends and family via social networks. But they’re more likely to fret about how their data is being used (Adobe “Voic … Read more

Brand Stand Consumers want more than brand value; they want brands that align with their values. The evidence is compelling. Globally, 64% of consumers “choose, switch, avoid, or boycott a brand based … Read more

Think back to 2014. Remember when the ALS Ice Bucket Challenge became a viral internet sensation? You couldn’t visit Facebook without watching videos of your friends and family members drenching thems … Read more

Boom Boom Wow Baby Boomers have money to spend and time to spend it. Per the Bureau of Labor Statistics, Boomers average annual HHI of $80,000 and accumulated assets to boot. Marketers are wise to rem … Read more

Influencer marketing has been on the rise for the past decade. Studies have shown that consumers trust the opinions of their favorite bloggers, YouTubers and other social media stars far more than pai … Read more

(Not) Just Browsing Social media platforms are inspiring consumers to buy. Once upon a time, it was enough for Pinterest and Instagram to be beautiful. It was all about the aesthetic of the boards and … Read more

Creators Evolve Social media and live stream platforms are going after YouTube’s secret sauce—creator-driven videos. Because ad revenues and user engagement. Per eMarketer, TikTok and Twitch are parti … Read more

My colleague recently relayed to me how she got yelled at on the phone by her PCP for calling over Labor Day weekend for a script refill. “I am sick to death of you people calling over the holiday whe … Read more