Trends: Social Media
Weekly Recap – February 17, 2017
#FlashbackFriday. #ThrowbackThursday. #MotivationMonday. How are you using hashtags on Instagram, Twitter and Facebook? HubSpot has some strategies, especially when you need to promote video. Because … Read more
Kate Spade New York’s 365 days of joy.
Who couldn’t use a little inspiration—especially when it’s right at your fingertips. Kate Spade New York rang in 2017 with a mission to make this year a little more joyful by motivating acts of kindne … Read more
Weekly Recap – February 10, 2017
What’s your social strategy look like? Fact: Tweets with images receive 18 percent more clickthroughs, 89 percent more likes and 150 percent more retweets than posts without. Perhaps you’re looking to … Read more
Healthcare Checkup – February 2017
Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for mor … Read more
Weekly Recap – February 3, 2017
Chips. Salsa. Social media. Ads. Yes, we’re talking about the Super Bowl. Not only is it the Big Game for the NFL but for brands and advertisers as well. It’s the one night of the year when consumers … Read more
8 things every blogger must know.
If blogging isn’t part of your marketing plan, you might want to reconsider. Here’s why. Blogs are like investments. One in 10 blog posts are compounding, meaning organic search increases their traffi … Read more
Weekly Recap – January 27, 2017
From live streaming to stories to 360 views, video is not only popular but constantly evolving. So much so, Snapchat is partnering with Nielsen to give brands the ability to buy their audience. But be … Read more
Marketing Statement – First Quarter 2017
How’s that 2017 marketing plan working out for your brand so far? Does it lean into social media? Does it leverage the many new features Facebook launched in 2016 to further connectivity—like live vid … Read more
Facebook 360 Live: From a marketer’s view.
360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook. Launched late 2016, Facebook rolled out the new feature with National Geographic streaming liv … Read more
Weekly Recap – January 20, 2017
Remember the saying “there’s no such thing as bad publicity?” Well, that might be a thing of the past for today’s brands. According to Adweek, prior to social media brands had more control over t … Read more
