Trends: Social Media
Weekly Recap – December 23, 2016
Let’s talk Twitter. Last week, the social platform announced you can now broadcast live video without having to create a Periscope account. Think about all the branded opportunities for 2017? Video is … Read more
A Year in Review: Facebook.
For Facebook, every year brings advancements and enhancements—and 2016 was no different. With a strategic goal to make the world more connected, the Facebook team added new functionality, created new … Read more
Weekly Recap – December 16, 2016
Remember Apple’s spot “Taylor vs. Treadmill?” Or Jeep’s “Portraits?” As 2016 is winding down, Adweek is counting down the top ten ads that debuted this year. Digiday is naming 2016 the year of the emo … Read more
5 consumer trends every marketer should know in 2017.
It is safe to say 2016 was rather a rough year. In fact, according to a CEB Iconoculture survey, it was deemed the worst year ever on social media by consumers. A level not seen since the Great Recess … Read more
Weekly Recap – December 9, 2016
2016 continues to be a big year for Instagram. The platform reached more than 500 million Instagrammers and debuted a shiny new interface. And they aren’t stopping there. This week Instagram announced … Read more
Instagram: 2016 year in review.
2016 was another very big year for the visual-based platform. The social network introduced several new ad tools, formats and even a new interface. In case you missed it, we present Instagram’s most s … Read more
Healthcare Checkup – December 2016
Tis the season for giving, forging connections and the flu? Yes, that’s right. Let’s take a look. Give: Rethink Breast Cancer has created thoughtful Give-A-Care products to gift one-by-one or send cur … Read more
4 social media trends for insurance marketers.
From year to year, most insurance products stay the same, but there’s one thing that does change: The way they’re marketed. What does 2017 have in store? Let’s take a look at the trends. Social m … Read more
Weekly Recap – December 2, 2016
Let’s talk video. Turns out Snapchatters are barely nibbling on videos. Less than three seconds per view. Maybe they’re the hardest working seconds in video or maybe not. Consumers are open to branded … Read more
Weekly Recap – November 24, 2016
Is Cyber Monday the new Black Friday? While it may be shifting this way, Digiday wants you to be careful when coming across news stories on Facebook and Google. Why? Some fake news stories are causing … Read more