Trends: Marketing to Women

Sometimes great marketing to women is simply just great marketing.  So for this post, I would like you to weigh in. I polled the women at our agency and most of us love the Allstate “Mayhem” camp … Read article

Every once in a while, a big retail chain reinvents itself, and I always find it fun to watch. Remember, for instance, when Abercrombie & Fitch  was a place for great, white hunters to shop? … Read article

As we all know, Facebook is going public. Even though Mark Zuckerberg is the social media giant’s founder and figurehead, it seems like Chief Operating Officer, Sheryl Sandberg, is the one everyone’s … Read article

For as long as I can remember, Target’s creative marketing to women has hit the bullseye. My early years in the business were spent admiring Target’s many One Show ads which made products like waffle … Read article

Have you heard of the “lipstick index?” This is a term created by Leonard Lauder during the 2001 recession. As the economy went down, Lauder posed, the sale of little, cheering luxuries like lipstick … Read article

Many print publications are employing save-our-ship tactics these days. The latest is Ladies’ Home Journal. The magazine has announced that it will now buy its content from “real women” as opposed to … Read article

The period. It’s the monthly reminder of how as women, we are all connected. It punctuates our lives with bloating, back cramps and chocolate cravings. For years, maxi pad advertising has tried t … Read article

It’s really easy to find stories about the hard knock life of professional women. There’s not enough equality in the workplace, not enough good childcare, not enough balance at home, not enough hours … Read article

Media for women. This is a term that makes some people shudder, picturing a pink ghetto where pundits ponder vapid topics like hemline heights and dating etiquette. But others see women’s media as I d … Read article

Considering soccer moms are an American invention, it is surprising that Toyota is the auto brand that has invented a new way to speak to the next generation of them. Over 25 years ago, our agency fou … Read article