For as long as I can remember, Target’s creative marketing to women has hit the bullseye. My early years in the business were spent admiring Target’s many One Show ads which made products like waffle … Read more

Madonna revived her 90’s hit VOGUE at the SuperBowl half-time show last night. Prompting Bogan & Partners to revive BOGUE, our award-winning anti-smoking commercial for the Michigan Department of … Read more

The period. It’s the monthly reminder of how as women, we are all connected. It punctuates our lives with bloating, back cramps and chocolate cravings. For years, maxi pad advertising has tried t … Read more

Media for women. This is a term that makes some people shudder, picturing a pink ghetto where pundits ponder vapid topics like hemline heights and dating etiquette. But others see women’s media as I d … Read more

If you’re like me, life comes to a full boil at least once a day. (Now that school is back in session, that once-a-day usually occurs right around 7:45 in the morning.) Just as one kid tumbles down th … Read more

I know I’m kind of a weirdo. My kids think so when I shush them during a good TV commercial, then excitedly proceed to explain to them the marketing strategy behind it, the simplicity of message and w … Read more

I love when I get a social marketing assignment. Because instead of selling capitalism with my creativity (not that there’s anything wrong with that), I get to sell people on the idea making the world … Read more

Sometimes creative not only breaks through the clutter but breaks new ground in what is possible. It’s pretty mind-blowing to imagine a poster campaign that talks. This is truly interactive at it’s be … Read more

Over the years, the WWF has done some brilliant advertising.  The message is usually a variation of “save the planet” but the executions are all different and each inspiring. The speckyboy blog h … Read more

Okay, I cannot do a blog series on creative social marketing without giving some props to our client, the Michigan Department of Health and Human Services. For over 20 years, we’ve been partners … Read more