Trends: Healthcare
9 ways to make your website more accessible.
8 billion. That’s the number of websites on the internet today. Unfortunately, most are not functionally available to all internet users. According to CEB Iconoculture research, less than a quarter of … Read more
Healthcare Checkup – November 2017
From championing Michigan healthcare, to hospitals going beyond their four walls, to a less than champion POV on what we do from a frustrated cancer patient, to the “drunk shopping” phenomenon, we’ve … Read more
Healthcare marketing to champion Michigan hospitals.
Concerned about the state of affairs for healthcare reform? Wondering how it’s all going to shake out, but feeling helpless and unsure how to get involved? Our client, Michigan Health & Hospital A … Read more
Looking for Millennials? Seeking marketing magic? Hit the library.
Ask a Millennial to explain the sharing economy and she’ll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she’ll show you her library card. Libraries have been around since Benjamin Fra … Read more
Healthcare Checkup – October 2017
HCIC was a definite highlight this month with the newest digital and Internet developments – see our take. Plus, lots of other happenings and trends for you from DNA kits to virtual reality marketing … Read more
Top 11 takeaways from the 2017 Healthcare Internet Conference
Austin was the place and healthcare digital transformation was the case. Presenters enlightened us with case studies across web, CRM, digital marketing, SEO, and content marketing, including some juic … Read more
Weekly Recap – October 20, 2017
No need to leave the app. Facebook now has an “Order Food” option. You might’ve guessed it – Snapchat is the number one social media app in teens’ eyes. People from 194 countries participated in this … Read more
How dentists can build business with content, counsel.
Many consumers now consult the internet to find information on health issues before consulting a medical professional. As a result, online content is becoming the gateway to consumer engagement for he … Read more
At-home DNA kits help consumers take control of their health.
Did you know you were Scottish? Or Western Asian? Or that you have a third cousin who lives just a couple of towns away? Well, now you might–all thanks to the DNA kit boom. In recent years, companies … Read more
Bars now serving virtual reality to attract Millennials.
Virtual reality (VR) is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market. The VR tactics are varied … Read more
