Whether you call it ehealth, Mhealth, telehealth or telemedicine, we’ve all been hearing a lot about virtual care platforms via voice, video, email and mobile in recent years. In fact, an Accenture su … Read more

For years, brands have been competing to win the loyalty of Millennials. And while some industries, such as food and retail, have experience major successes with this generation, the health care indus … Read more

When it comes to healthcare, loyalty programs can be tricky, as most loyalty programs reward members for doing business with them again and again and again. But, you wouldn’t exactly encourage people … Read more

Always on the go, Generation X is looking to simplify life in many ways. Having faced the recession and now midlife, mindful Gen Xers value security, trust and balance. These are important insights to … Read more

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

The Millennial generation is now the largest, most diverse generation of them all. With nearly 80 million people, Millennials are more diverse economically, ethnically and politically. By 2020, Millen … Read more

It’s no surprise that Baby Boomers are big spenders when it comes to healthcare and wellness. According to PM 360, Boomers aren’t afraid to spend more on healthcare services if it will improve their q … Read more

Mindfulness. It’s a value that transcends the generations today, from Millennials to Xers to Boomers. Consumers today are taking greater stock in their well-being and taking actions to improve their h … Read more

You know the story: Doctor X calls to complain that she just saw Doctor Y on a new billboard across town and Doctor Y isn’t even performing Procedure Z. It’s not the first time she’s given you marketi … Read more

According to Nielsen Online, 67% of the global online population takes part in online communities. You can bet a large portion of that time is spent on social media. But effective use of social media … Read more