If user-generated content has been giving doctors’ headaches, Yelp’s new partnership with ProPublica might be migraine-inducing. Yelp is working with the investigative online newsroom to bolster its user-generated content by folding in ProPublica’s healthcare statistics and placing it onto the … Read article
Everyone knows that planning is an important part of creating an effective healthcare marketing program. With so many changes in healthcare, it’s easy to place planning on the back burner. But because of these changes, it’s all the more important … Read article
If you’re the marketing director of a hospital, chances are your budget has been slashed 10% or more due to the Affordable Care Act. To make matters worse, your E-team may be demanding even more ROI in this environment of … Read article
When you think of industries that are obvious candidates for Instagram, food, fashion, travel make the short list. The delicious. The beautiful. The adventurous. These were the early adopters of the visual storytelling platform that helped build a community of … Read article
What do you get when you combine advanced robotic surgery with a little humor? According to Strategic Health Care Marketing, it’s Advertising Worth Noting, as referenced in an exclusive article on Covenant HealthCare’s da Vinci Surgery campaign. The combination of … Read article
Where do you go when you have a bizarre ailment? Your doctor perhaps? Urgent care? Well, hopefully, but for most of us, the first stop is Google. Which is why Google’s new health-related search feature is genius. And from a … Read article
This campaign is very special to my heart. The reason? First off, it was a very tight, hard-working campaign that broke through to create a strong brand and emotional connection for St. John Health. As a faith-based health system, what … Read article
Did you know that 69% of adults over the age of 20 are overweight? Or that 35% are obese? The Michigan Department of Community Health knew, which is why they wanted to launch a campaign that got those statistics moving … Read article
Over the years, we have done a lot of great healthcare creative marketing for the North Carolina Department of Health and Human Services. Early in our relationship with the Justus Warren Heart Disease and Stroke Prevention Task Force, we set … Read article
1. Brand journalism was the conference buzzword. And the Mayo Clinic does it well with their Mayo Clinic News Network and “Brand Journalism Newsroom,” described as a “go to source for TV, radio, newspaper and blog journalists to download health, … Read article
More than likely, your healthcare system has a presence on Facebook, Twitter, LinkedIn and YouTube. But, what about Pinterest? As we’ve all come to know during the rise of social media, users respond when we tell them stories, and they … Read article
Imagine being diagnosed with a rare, unheard of and often misunderstood disease. The doctors aren’t sure how to cure you. Your family doesn’t know how to help you. Your friends don’t know what to say to you. You start to … Read article