Remember when wearing a pedometer was cool? Me too, and I’m a Millennial. Pedometers may be a thing of the past, but the idea behind them is not. In fact, it was just the beginning. Today’s wearables come in all … Read article
Whether you call it ehealth, Mhealth, telehealth or telemedicine, we’ve all been hearing a lot about virtual care platforms via voice, video, email and mobile in recent years. In fact, an Accenture survey released last week found that investment in … Read article
For years, brands have been competing to win the loyalty of Millennials. And while some industries, such as food and retail, have experience major successes with this generation, the health care industry has struggled to get the attention of Millennials. … Read article
When it comes to healthcare, loyalty programs can be tricky, as most loyalty programs reward members for doing business with them again and again and again. But, you wouldn’t exactly encourage people to continue coming to the emergency room or … Read article
Always on the go, Generation X is looking to simplify life in many ways. Having faced the recession and now midlife, mindful Gen Xers value security, trust and balance. These are important insights to better understand how to broach serious … Read article
The Millennial generation is now the largest, most diverse generation of them all. With nearly 80 million people, Millennials are more diverse economically, ethnically and politically. By 2020, Millennials are estimated to have $1.4 trillion in spending power. With all … Read article
It’s no surprise that Baby Boomers are big spenders when it comes to healthcare and wellness. According to PM 360, Boomers aren’t afraid to spend more on healthcare services if it will improve their quality of life. They visit the … Read article
Mindfulness. It’s a value that transcends the generations today, from Millennials to Xers to Boomers. Consumers today are taking greater stock in their well-being and taking actions to improve their health, according to CEB Iconoculture. For healthcare marketers, this means … Read article
You know the story: Doctor X calls to complain that she just saw Doctor Y on a new billboard across town and Doctor Y isn’t even performing Procedure Z. It’s not the first time she’s given you marketing advice. And … Read article
According to Nielsen Online, 67% of the global online population takes part in online communities. You can bet a large portion of that time is spent on social media. But effective use of social media goes beyond just having an … Read article
Not only has the ACA decreased hospital reimbursement, it’s also increased confusion among patients. As a hospital marketing director, it’s your goal to meet patients where they’re at. So, where are they exactly? Online. But don’t just take our word … Read article
Ever try to visit a website, but closed out because it took too long to load? Or maybe you didn’t choose a brand because their website didn’t appeal to you? We’ve all done it. 94% of people say that website … Read article