As we reported in November, Health Management Associates (HMA), an independent, national research and consulting firm focused on publicly funded healthcare, named Brogan & Partners as its agency. One of the first things HMA challenged us to do was to build up its website traffic and help drive qualified leads.
Blog Category: Healthcare
Innovative healthcare marketing example #18.
This short video for Cleveland Clinic will make your heart melt. It’s simple, quiet, real and right on in making an emotional connection with the healthcare consumer, worker, or anyone whose life intersects the hospital environment. As the camera wanders through … Read article
Healthcare social media review: Patientslikeme.com
A few weeks ago I reviewed Sharecare, a healthcare social media platform that I felt really didn’t deliver any true benefit to its users, let alone serve as a good example of a successful healthcare social media example. But while … Read article
Innovative healthcare marketing example #17.
What will your last 10 years look like? Using a split screen creative approach, this spot from the Heart & Stroke Foundation of Canada effectively shows two diverse paths. The striking visual contrasts drive the point home that your last … Read article
Innovative healthcare marketing example #16.
It’s always been tough getting Medicaid moms to their prenatal and well–baby visits. Which is why UnitedHealth’s new game, called Baby Blocks, is a great idea. When moms attend prenatal and well-baby check-ups (which is easier said than done), they … Read article
The Facebook of health information?
Dr. Oz is all abuzz and excited about a health and wellness social media platform – Sharecare – that launched in 2010 by the founder of WebMD, saying it is the “Facebook of health information”. Sharecare claims to be a … Read article
Today we launched a social media movement to shed pounds.
The battle of the bulge has a new weapon. Social media. Today our agency has launched a new integrated campaign for the Michigan Department of Community Health which includes an online pledge, mobile messages, emails, a facebook community, tv, radio, … Read article
Top 8 Pinterest board categories for hospitals.
Pinterest, the virtual online pin board, seems to be the most recent trend that is starting to catch on in the healthcare world. It’s so new that even the trendsetters – Mayo Clinic, Children’s Hospital of Boston, etc. – only … Read article
Innovative healthcare marketing example # 15.
When you think of “Centers of Excellence”, what comes to mind? I’d guess maybe highest quality. The best of the best. Specialized. Prestigious reputation. Esteem. That’s why when I heard Walmart was offering a Centers of Excellence program, it kinda … Read article
Innovative healthcare marketing example #14.
Music heals the body and soul. Which is why I think Mount Sinai Hospital Chicago’s new “Sounds of Sinai” fundraising innovation is really cool. It’s also cool that anyone can participate. You simply upload a video of your music performance … Read article
How to avoid social media HIPAA anxiety.
“But what about HIPAA?” We get this question a lot. Probably because we do a lot of social media and a lot of healthcare. So we thought we’d put some of the common answers in print. First, it’s important to … Read article
Shedding some light on a new brand.
When Omnicare Health Plan embarked upon a recent name change and rebranding to CoventryCares of Michigan, we were honored to become their healthcare marketing partner. There were some unique factors to consider. While a local Michigan Medicaid provider, they are … Read article