Herbs? Essential Oils? Reiki? Acupuncture? I’m a believer, which is why I’m always thrilled to learn about the growing acceptance of alternative medicine. The University Hospital’s Connor Integrative Medical Network, Cleveland, Ohio, is the latest I’ve read about. What got … Read article
Viral videos are an amazing phenomenon. Often, they’re purely about simple entertainment/procrastination. (How many times have my kids exclaimed, “Charlie, you bit my finger?” A lot.) But videos with real messages have legs, too. You’ll find no better example, in … Read article
What do you want to do when you’re 100? If you’re like me, you don’t think much about it. Too busy with today’s priorities – like getting to work on time, packing lunches and making the next track meet. But Florida Hospital’s Healthy … Read article
We are always trying to think of ways that our healthcare clients can successfully tap into social media in order to help them reach their marketing goals. And with an industry that is slow to adapt to leveraging social, it’s … Read article
Memorial Hermann will be doing more than putting pins in patients today. They will be pinning a live brain tumor resection. Brain surgery on Pinterest? Yep. I’m not sure if it’s the right social platform – it’s not where I’d go to … Read article
One man. In a box. For one month. No, he’s not homeless. Just kinda unhealthy. Until Blue Cross Blue Shield of Minnesota put “Scott the Human Doing” in a glass apartment at the Mall of America. There he learned in the … Read article
Never underestimate the power of a good idea. It will stick in your head for years. It will push itself to the forefront among other ideas. And when the right people see it and believe in its potential, they will … Read article
How often do you get to do really cool healthcare transit advertising? I have to give our client, Covenant HealthCare, a big pat on the back for being great partners in letting us create 6 really cool buswraps for them. … Read article
Did you catch the Ozzy Osbourne “Colonoscopy Sweepstakes” spot on the Grammy’s Sunday night? Grand prize winner gets flown to New York for 3 nights in a luxury hotel overlooking Central Park, cash, and the main event – a free … Read article
Madonna revived her 90’s hit VOGUE at the SuperBowl half-time show last night. Prompting Bogan & Partners to revive BOGUE, our award-winning anti-smoking commercial for the Michigan Department of Public Health. Our client debuted it shortly after the release of … Read article
I like this Abilify ad for a simple reason. The cute grey blob. He symbolizes depression, which is not so cute, but somehow Abilify has made him kind of endearing. He’s in every cartoon frame, following the not-as-depressed-as-she-was lady around, … Read article
Academic Medical Center advertising can be boring. All trying to push the research and education angles, with lots of high tech blah blah and no break-through messaging. Not so at the Medical University of South Carolina. Their “Changing What’s Possible” … Read article