Let’s say you’re a high school student. You’re starting to think about your future—and it all starts with what college you’ll go to. Of course you want to go to a college where you’ll learn everything … Read more

Video. It’s a simple concept that can have astonishing results. Today, YouTube reaches almost 50 percent of the 18 to 34-year-old population—more than any cable network. An astonishing 98 percent of 1 … Read more

Michigan State University has built their brand on two small words: Spartans will. Spartans will work together. Spartans will work for the common good. Spartans will push past the boundaries. And this … Read more

If you work in the advertising industry, you know print ads in magazines and newspapers have been on a steady decline since 2007. Marketers are increasingly turning to mobile, social and digital—anyth … Read more

Did you know there are almost 3,000 four-year colleges in the U.S.? Each year, more than 21 million high school students are expected to pursue an undergraduate degree by attending one of them—but, wh … Read more

You’d think in an era of social networking, it would be easier to find a job. But I meet young people all the time struggling to find where they fit in and how to get their foot in the door. And I rem … Read more