Trends: Education

University Marketing - Boston College.PNG

University Marketing 101: How Boston College builds social media into their strategy.

Let’s say you’re a high school student. You’re starting to think about your future—and it all starts with what college you’ll go to. Of course you want to go to a college where you’ll learn everything … Read more


University Marketing 101: The Ivy Leagues wow with viral video.

Video. It’s a simple concept that can have astonishing results. Today, YouTube reaches almost 50 percent of the 18 to 34-year-old population—more than any cable network. An astonishing 98 percent of 1 … Read more


University Marketing 101: Spartans will experiment with nontraditional marketing.

Michigan State University has built their brand on two small words: Spartans will. Spartans will work together. Spartans will work for the common good. Spartans will push past the boundaries. And this … Read more


University Marketing 101: Centennial College proves print ads still have potential.

If you work in the advertising industry, you know print ads in magazines and newspapers have been on a steady decline since 2007. Marketers are increasingly turning to mobile, social and digital—anyth … Read more


University Marketing 101: 4 colleges connecting with co-eds.

Did you know there are almost 3,000 four-year colleges in the U.S.? Each year, more than 21 million high school students are expected to pursue an undergraduate degree by attending one of them—but, wh … Read more

Will Create For Chocolate

10 tips for students looking to get a job in an advertising creative department.

You’d think in an era of social networking, it would be easier to find a job. But I meet young people all the time struggling to find where they fit in and how to get their foot in the door. And I rem … Read more


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