Trends: Digital

With more than 400 million active users, over 80 million photos shared daily and some five billion likes per day, Instagram is a strategic medium for brands looking to engage and expand their audience … Read article

Branded content, also known as “branded entertainment” or “advertainment,” is the fusion of entertainment or editorial content with brands and branded information. In the 1930s, soap operas pioneered … Read article

Wearable technology. Printable chocolate. Dynamic brands pushed the marketing boundaries of fashion, food and more last year, embracing technology, digital channels and the traditional retail front. A … Read article

Snapchat has become one of the best ways for me to keep in touch with my daughter in college. Now, she is an avid Snapchatter, much to the dismay of her roommate, whom she secretly snaps all the time. … Read article

If your work computer didn’t come loaded with photo editing software, allow me to introduce you to PhotoGrid. PhotoGrid is a free app that’s great for any social media manager who wants to create a qu … Read article

It’s hard to imagine that there was a time when hospital marketing did not include broadcast media. In 1984, one of our first clients was Henry Ford Hospital.  In repositioning their brand, we he … Read article

Trends are always changing, which means brands are constantly developing marketing strategies that are engaging and relevant to their audience. And since Millennials are driving the trends today, it’s … Read article

It’s no secret. I’m a huge Beyoncé fan. Some may even call me obsessive-compulsive. Her influence is evident in the life-size poster that hangs in my living room, CDs in my bookshelves and assorted co … Read article

To some people, LinkedIn is just a website where users document their work experience. To us, it’s much more. LinkedIn is a powerful resource that professionals use to market themselves. On the site, … Read article

Healthcare is becoming more innovative every day. We see it with robotic surgery, electronic medical records, minimally invasive procedures and much more. Today, with people constantly consumed by tec … Read article