Blog: Brand Strategy & Creative Campaigns

In mid-March, when healthcare workers became more essential than ever, I read something that struck me… and stuck with me. “Want to know how it feels to be a healthcare provider during the coronavirus … Read article

This just in: 63% of U.S. adults are concerned about systemic racism and racial injustice in this country. According to the Edelman Trust Barometer 2020: Brands and Racial Justice in America, there’s … Read article

Whether lockdown or no, consumers expect to modify their social behavior for the near term, per a new Brogan Talks to Women (BTTW) survey. Eight in 10 BTTW panelists plan to avoid crowds for a few mon … Read article

On #blackouttuesday, Brogan & Partners posted a black square on our social media channels, but right away, we knew that wasn’t enough. We wanted to do something — anything — to heal our heartbreak … Read article

Whether you’re a business owner or a member of the marketing team (or hold any position in between), COVID-19 has undoubtedly affected your organization. And unfortunately, it doesn’t show signs of st … Read article

We’ve all seen how one company’s new product or campaign (ex: Popeyes Chicken Sandwiches + White Claw) can go viral across the internet… the question is, how? Brands strategically plant their product … Read article

You may know them as Keyboard Cat, Toast, Hamilton Pug, Roomba Cat, Lil Bub, Marnie the Dog or Richard_Kitty. But before their internet stardom, these iconic animals were better known as shelter pets. … Read article

In 2019 alone, there have been over 250 mass shootings in the United States. Over 240 people have died and over 900 have been injured. Technology is supposed to help us, but when it gives people the c … Read article

It’s hidden in plain sight. In your community, or the next. If you saw it happening right before your eyes, would you know? To bring awareness to the incomprehensible human trafficking epidemic, the M … Read article

Playing a game of chess hardly seems like an effective remedy for the degradation and abuse of women in India. But an innovative campaign from the Indian nonprofit Project Nanhi Kali used the game to … Read article