Blog: Brand Strategy & Creative Campaigns

We can’t see a migraine or a pulled muscle, but when someone tells us they’re in pain from one of these things, we don’t question them. So why is it that when someone says they are in pain mentally, w … Read article

When Michigan Women Forward (MWF) learned about the discovery of 11,341 unopened, untested rape kits in a Detroit storage unit, they were both horrified and outraged. The city lacked the funds to test … Read article

On September 22, 1994, America met the cast of Friends for the first time. And now, 25 years later, they’re still there for you. (Cue The Rembrandts…) After 10 seasons and 236 episodes, people everywh … Read article

Social media is driven by likes, shares and comments, but at the end of the day, what’s the true power of a like? Can hundreds of likes end wars? Can thousands stop natural disasters? Can millions pre … Read article

If you have ever watched someone with Alzheimer’s disease gradually decline, you know how terrifying and heartbreaking it can be. The Alzheimer’s Association is devoted to finding a cure to this disea … Read article

Boys are strong and brave and tough, and boys don’t cry. Or do they? In this 2019 PSA, White Ribbon is calling attention to toxic masculinity. Society has created the expectation that all men portray … Read article

A shark may be terrifying, but an ocean without them is even more terrifying. This is the message the World Wildlife Fund conveyed in their 2010 campaign. The series of print advertisements showed an … Read article

The British charitable organization Refuge had a social marketing dilemma: How do you reach women who don’t want to be reached? The charity fights domestic violence and supports women in their effort … Read article

Have you ever been told you do something “like a girl”? This phrase has become synonymous with being weak and wimpy. But at what point in one’s life does doing something “like a girl” become an insult … Read article

A beer that brings people together: this was the inspiration behind Heineken’s 2017 Worlds Apart campaign. In the 4:26 launch video, six individuals were blindly paired with a stranger they knew nothi … Read article