Blog: Brand Strategy & Creative Campaigns

“Don’t drink and drive” is not a new message. Despite years of cautionary PSAs, hundreds in Michigan still die each year in alcohol-related crashes. The Michigan Office of Highway Safety Planning came … Read article

No sexuality, no race, no age, no religion. Love is love and love has no labels. Since 2015, Love Has No Labels has worked to make the world a more accepting and inclusive place in which all people ca … Read article

Little Red Riding Hood: Banned for carrying wine in her basket. Dodgeball: Banned for being synonymous with bullying. Kinder Eggs: Banned for being a choking hazard. Guns: On the rise in schools acros … Read article

When you think of creative social marketing that champions the greater good, Burger King probably isn’t top of mind. Back in the 70s, the folks at Burger King urged us to “Have it your way” in this ch … Read article

Sometimes advertising gets a bad rap. But when great creative advertising minds set out to do good in the world, the results can be truly moving. Social marketing (not to be confused with social media … Read article

Chances are your favorite company has some advertising campaigns which make you think, “Wow, I wish I could have been part of that.” Well, experiential-based marketing allows the customers to be part … Read article

Influencer marketing has become a leading trend in the last couple years and brands of all sizes and industries want in. And social media has provided a platform for an influencer marketing renaissanc … Read article

From #MeToo to the Times Up movement, March for Our Lives to the #NeverAgain campaign, causes and cause marketing became a huge focus for brands and consumers in 2018. Marketers can expect more of the … Read article

Unable to make it to SHSMD this year? No worries with our top takeaways. From socially responsible flu shots to socially acceptable breastfeeding pods to all “natural”(?) LaCroix, and more, read our H … Read article

Michigan’s always been known for our freshwater lakes, our auto industry, our expansive shoreline. But in recent years, Michigan’s brewed up a new reputation that’s gained national recognition: one fo … Read article