A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Effective nonprofit social media marketing campaign example #7: Epic Change
What comes to mind when you hear the word “fundraising?” Bake sale? Car wash? Sponsored event? For Epic Change, it was Twitter. There’s a reason Mashable calls this nonprofit organization “a model for … Read more
6 Marketing Trends for 2015
Over the past year, trending topics have included everything from Frozen to Flappy Bird, Jennifer Lawrence to Jared Leto and the Ice Bucket Challenge to the iPhone 6. Which trends will influence the t … Read more
Effective nonprofit social media marketing campaign example #6: Operation Smile
Operation Smile is a perfect example of how nonprofits can use social media to launch a campaign. This nonprofit is #HealingSmiles by repairing cleft palates in children around the world. But even mor … Read more
Weekly Recap – January 5, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Effective nonprofit social media marketing campaign example #5: Sesame Workshop
With the company of colorful friends like Elmo, Cookie Monster and Big Bird, Sesame Street is able to reach millions of children in over 150 countries every day. Sesame Street is produced by Sesame Wo … Read more
Celebrating 30 years of creative advertising: #30 St. John Health.
This campaign is very special to my heart. The reason? First off, it was a very tight, hard-working campaign that broke through to create a strong brand and emotional connection for St. John Health. A … Read more
Effective nonprofit social media marketing campaign example #4: Oxfam America
When coffee farmers in Ethiopia were being taken advantage of, Oxfam America launched a marketing campaign to fight for the farmer’s rights. And they chose to do so with an interesting social media pl … Read more
Celebrating 30 years of creative advertising: #29 MI Healthier Tomorrow.
Did you know that 69% of adults over the age of 20 are overweight? Or that 35% are obese? The Michigan Department of Community Health knew, which is why they wanted to launch a campaign that got those … Read more
Effective nonprofit social media marketing campaign example #3: charity:water.
Since 2006, charity:water has been working hard to bring clean and safe drinking water to people in developing nations. With more than 800 million people in the world without access to clean water, th … Read more
Celebrating 30 years of creative advertising: #28 Gilbarco Veeder-Root.
We can get pumped up about any creative opportunity. So when we had the opportunity to do branding for Gilbarco Veeder-Root, the leader in fuel dispenser technology, we were pumped. We came up with th … Read more
