Trends

Growing up in the 70s, I was surrounded by smokers. Dad smoked. Mom smoked. Teachers. Priests. People on TV. People in office buildings. Doctors. Even Wilma Flintstone smoked. So, kids openly pretende … Read article

If you’re in the healthcare marketing world, I’ll wager you’ve heard this stat a multitude of times via a plenitude of forums: 72% of Internet users say they looked online for health information in th … Read article

It’s not every day, a female trailblazer like Sheryl Sandberg comes to town. As a leader at an ad agency that specializes in marketing to women and social media, I was excited to hear the Facebook COO … Read article

In an effort to keep up with its social competitors, Twitter has redesigned its layout with a focus on visuals. Big visuals. Art directors will remember that the old profile picture measured 80×80 pix … Read article

When I got married 5 years ago, it didn’t take long to start getting that common question, “So when are you going to have a baby?”  I’m sure all married women (and men) have experienced the same … Read article

Property and casualty insurance is complicated, serious and pricey. It’s also intangible. Policies don’t instantly make life easier, prettier or more comfortable. But insurance is critical for anyone … Read article

Everybody in advertising has heard this one: “Can you make a video about our product? And by the way, we want it to go viral!” Alas, the surest way to fail at making a viral video is to try to make a … Read article

By now, you’re probably familiar with The Dove Campaign for Real Beauty, one of the leading campaigns in marketing to women. This campaign was initiated as a way of widening the definition of bea … Read article

Look out McDonald’s and Burger King, pioneers of “fourth meal” are moving in on the first one. Taco Bell rolled out their breakfast menu on March 27, and it’s causing quite a buzz. According to market … Read article

Our second Brogan talks to women survey went out last month and we asked our female respondents about the health insurance marketplace.  With the deadline to sign up for health insurance being Ma … Read article