It is safe to say 2016 was rather a rough year. In fact, according to a CEB Iconoculture survey, it was deemed the worst year ever on social media by consumers. A level not seen since the Great Recess … Read more

How do you feel about holiday shopping? Are you excited? Completely dreading it? Or just adding it to your to-do list. Here are three things marketers need to know about this year’s holiday shoppers. … Read more

2016 continues to be a big year for Instagram. The platform reached more than 500 million Instagrammers and debuted a shiny new interface. And they aren’t stopping there. This week Instagram announced … Read more

2016 was another very big year for the visual-based platform. The social network introduced several new ad tools, formats and even a new interface. In case you missed it, we present Instagram’s most s … Read more

Tis the season for giving, forging connections and the flu? Yes, that’s right. Let’s take a look. Give: Rethink Breast Cancer has created thoughtful Give-A-Care products to gift one-by-one or send cur … Read more

From year to year, most insurance products stay the same, but there’s one thing that does change: The way they’re marketed. What does 2017 have in store? Let’s take a look at the trends. Social m … Read more

Let’s talk video. Turns out Snapchatters are barely nibbling on videos. Less than three seconds per view. Maybe they’re the hardest working seconds in video or maybe not. Consumers are open to branded … Read more

The Black Friday deals are (mostly) over and Cyber Monday has officially passed. Now that two of the biggest shopping days of the year are behind us, many brands are shifting gears from sales and prom … Read more

Is Cyber Monday the new Black Friday? While it may be shifting this way, Digiday wants you to be careful when coming across news stories on Facebook and Google. Why? Some fake news stories are causing … Read more

How many times have you searched for something online? How many of those times did you search from your mobile device? Search is quickly becoming one of the most popular forms of paid media. In 2 … Read more