Brand Stand Consumers want more than brand value; they want brands that align with their values. The evidence is compelling. Globally, 64% of consumers “choose, switch, avoid, or boycott a brand based … Read more

Think back to 2014. Remember when the ALS Ice Bucket Challenge became a viral internet sensation? You couldn’t visit Facebook without watching videos of your friends and family members drenching thems … Read more

Got Mail Rumors of email’s demise at the hands of Millennials and Gen We have been greatly exaggerated. More than nine in 10 internet users send email regularly. That’s more than search (85%), digital … Read more

You may know them as Keyboard Cat, Toast, Hamilton Pug, Roomba Cat, Lil Bub, Marnie the Dog or Richard_Kitty. But before their internet stardom, these iconic animals were better known as shelter pets. … Read more

In 2019 alone, there have been over 250 mass shootings in the United States. Over 240 people have died and over 900 have been injured. Technology is supposed to help us, but when it gives people the c … Read more

It’s hidden in plain sight. In your community, or the next. If you saw it happening right before your eyes, would you know? To bring awareness to the incomprehensible human trafficking epidemic, the M … Read more

Boom Boom Wow Baby Boomers have money to spend and time to spend it. Per the Bureau of Labor Statistics, Boomers average annual HHI of $80,000 and accumulated assets to boot. Marketers are wise to rem … Read more

Playing a game of chess hardly seems like an effective remedy for the degradation and abuse of women in India. But an innovative campaign from the Indian nonprofit Project Nanhi Kali used the game to … Read more

We can’t see a migraine or a pulled muscle, but when someone tells us they’re in pain from one of these things, we don’t question them. So why is it that when someone says they are in pain mentally, w … Read more

Super Sonic Does your brand have a sonic identity? The age of digital audio is upon us. Per eMarketer, nearly two-thirds of the US population listens to digital audio at least monthly, streaming music … Read more