Marketing with Music 101
Have you ever watched a scary movie on mute? It’s not quite as scary anymore. Music is often used in TV and film as a way to set the mood for a scene. The same thing can be said for … Read article
Brogan & Partners Blog
Gen We is redefining what it means to be creative:
Gen We packs the creativity, and they’re using it to revolutionize everyday tasks like their scheduling, outfit choices and home décor. Their planners are becoming photo-ops of colorful, bullet-journaled pages, and their clothes are often DIY and upcycled. What’s the … Read article
Turning teambuilding into an adventure: Brogan takes Camp Tamarack.
Think back to the third day of your job… nothing out of the ordinary right? At Brogan, my third day consisted of having to get all employees across an imaginary pond filled with alligators with only 3 logs, trying to … Read article
Discover and do over: Why Millennials enjoy repeat vacations.
Millennials don’t go on vacation; they execute carefully crafted plans. Long before the bags are packed, Millennials invest hours online researching, planning and deliberating options, according to a study by Hotels.com published on TravelPulse.com. The whole ordeal takes an average … Read article
Millennials: The young and the anxious.
Think back to “Alexander and the Terrible, Horrible, No Good, Very Bad Day.” Poor, unlucky Alexander wakes up with gum in his hair, then suffers one misadventure after another. From tripping on his skateboard to finding out he has a … Read article
6 top takeaways from MSHPM Conference 2019
We were thrilled to sponsor and attend the annual MSHPM conference earlier this month in Lansing. In case you were unable to attend this year, here are our 6 top takeaways from this enlightening event: Michigan is the biggest statewide … Read article
Rehrauer named partner at Brogan & Partners
BIRMINGHAM, Mich., April 22, 2019—Katie Rehrauer, account director, has been named partner at Brogan & Partners. Agency President Ellyn Davidson made the announcement. A Michigan State University graduate, Rehrauer has worked at Brogan for six years and currently leads key … Read article
Brogan welcomes two new talents to the team
BIRMINGHAM, Mich., April 11, 2019 – Brogan & Partners has added a new junior art director and an account coordinator to its team, Erin Palmore and Kahla Anderson. Palmore comes to the agency from Cross Stitch Creative and McCann Detroit, … Read article
Influencer marketing on a budget.
Influencer marketing has become a leading trend in the last couple years and brands of all sizes and industries want in. And social media has provided a platform for an influencer marketing renaissance. Today you don’t need to be famous, … Read article
How to leverage Instagram Influencers to boost brand popularity.
They’re largely responsible for Instagram’s popularity—which is about 100 million users deep in the U.S. alone. They can take an obscure brand to trendy and convince new audiences to trial. They lift sales and open new markets. They’re influencers. Influencers … Read article
“Sparking Joy” has sparked a consumer lifestyle revolution.
“Human beings can only truly cherish a limited number of things at one time,” explains Marie Kondo, author of the life-changing book, The Life-Changing Magic of Tidying Up. If you haven’t read the book, you’ve likely heard of Kondo’s Netflix … Read article
Oakland University Hires Brogan & Partners as Agency of Record
BIRMINGHAM, Mich., Feb. 8, 2019 — Oakland University (OU) has named Brogan & Partners Media Agency of record for consulting, planning, buying and stewardship. Brogan President Ellyn Davidson made the announcement. “We are incredibly excited to be working with one … Read article