A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Celebrating 40 years of creative advertising, #35: Henry Ford Health System.
When we became the agency of record for Henry Ford Health System, they had just launched their new brand, “All for you,” the year before. Our challenge was to continue to refine the brand and extend i … Read more
Celebrating 40 years of creative advertising, #34: Consumers Energy
Consumers Energy invests a lot of energy (and money) into making the lives of Michiganders better. They partnered with Brogan to promote their STEM (Science, Technology, Engineering and Math) educatio … Read more
Celebrating 40 years of creative advertising: #33 Frankenmuth Insurance – Frank Conversation
What started in a small town with the idea of neighbor helping neighbor has grown into a nationally known and super-regional carrier today. For over 150 years, Frankenmuth Insurance has prioritized th … Read more
Celebrating 40 years of creative advertising, #32: Michigan Women Forward: Enough SAID
After a backlog of more than 11,000 untested rape kits was found in a Detroit Police Department storage unit, women across Michigan called for justice. The group Michigan Women Forward (then known as … Read more
Celebrating 40 years of creative advertising: #31: Michigan Department of Health and Human Services – COVID response
Think back to March 2020. As the coronavirus started to make its way around the world, the air was thick with fear and worry, and our hearts were burdened by the unknown. With such limited information … Read more
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
6 key takeaways from the NRC Health 2024 Experience Perspective Webinar
If you missed the NRC Health 2024 Experience Perspective webinar last week or haven’t had a chance to leaf through the 50-plus page report, below are six key takeaways to help keep you conversationall … Read more
Our Creative Team’s favorite ads from this weekend’s game.
Because we couldn’t root for our home team in this weekend’s game, many of us found ourselves rooting for great content: ads that made us laugh, featured cultural icons or caused a buzz online. So I a … Read more
Key takeaways from “Where AI Can Make the Biggest Impact” webinar
If AI couldn’t clear your desk Wednesday so you could attend this compelling Healthleaders webinar featuring three industry experts — yet you’re curious to know what’s up on the healthcare AI front — … Read more
Should brands bail on X, formerly Twitter?
Twitter, the social media platform that revolutionized the way people communicate, has been on brands’ minds since its inception in 2006. Originally a safe, reputable source of information, buzzing wi … Read more
