They say a stroke is a silent killer. When actually, it can announce itself quite audibly by kicking you in the head, pulling your legs out from under you, messing with your mind, and muffling your cr … Read more

In the United States, we live in a bubble. The true extent our world goes beyond our own four walls is probably the size of our Facebook account. Even with globalization, we sometimes are unaware, or … Read more

We used to tell teens to “just say no”. It was defense. Now, with this campaign, The Partnership for Drug Free America is making staying drug-free really cool, empowering and inspiring. This campaign … Read more

I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social ma … Read more

It’s only fitting that I start my social media nonprofit blog series with the Breast Cancer 3-Day–an organization that is very close to my heart.  I’m a 3-Day walker and extremely passionate abo … Read more

I was about to do a blog series on social marketing. But then I realized a lot of people online are confusing it with social media. Social marketing is marketing that builds awareness about a social i … Read more

It’s not often you get to mesh your work life so neatly with your personal life.  I guess I’m just one lucky gal–although some may think differently. In August of 2007, I was diagnosed with breast ca … Read more

We presented our award-winning TV spots for the Michigan Department of Community Health last week at a conference on “best healthcare marketing practices” put on by Comcast. Our most popular spot, “I … Read more