From year to year, most insurance products stay the same, but there’s one thing that does change: The way they’re marketed. What does 2017 have in store? Let’s take a look at the trends. Social m … Read more

Let’s talk video. Turns out Snapchatters are barely nibbling on videos. Less than three seconds per view. Maybe they’re the hardest working seconds in video or maybe not. Consumers are open to branded … Read more

Is Cyber Monday the new Black Friday? While it may be shifting this way, Digiday wants you to be careful when coming across news stories on Facebook and Google. Why? Some fake news stories are causing … Read more

Scroll. Tap. Click. Shop? Yes, it’s true. Instagram announced they will be rolling out a new feature to let brands and businesses tag their products in posts, linking them to the product page and onto … Read more

Just in time for Halloween, Facebook has released limited-edition Halloween reactions to help you get into the holiday spirit. The Like, Love, Haha, Wow, Sad and Angry reactions have all been transfor … Read more

With more than 500 million active users, Instagram has proven itself to be a crucial platform for brands to share—which could be why it’s now available for all Windows 10 tablets. But, Instagram is so … Read more

Are your loyal customers really that loyal? Did Facebook just release new ad sizes? And what really goes into making the perfect mobile ad? Adweek, Social Times and eMarketer are diving in, and so are … Read more

This week’s headlines are all about how-to’s, how-do’s and how-will’s. Is your brand’s content marketing and SEO strategy working together? Is your brand leveraging Instagram Stories? And are you prep … Read more

Let’s talk mobile, shall we? According to Social Times, mobile games account for about 23 percent of all active apps in the iTunes App Store. And with the recent success of Pokémon Go, it’s … Read more

Be honest. How much time do you spend in app? According to eMarketer, U.S. adults spend nearly two hours a day using apps on their phone, compared to spending 19 minutes searching the web. Why? Mobile … Read more