Considering soccer moms are an American invention, it is surprising that Toyota is the auto brand that has invented a new way to speak to the next generation of them. Over 25 years ago, our agency fou … Read more

“We can bring home the bacon… Fry it up in the pan.” So it’s no wonder heart disease is the #1 killer of women. We are stressed out and so busy caring for others, we often forget to take care of our … Read more

Where has all the great marketing to women creative gone? Is it me or is advertising becoming more male? Now, I am not talking about the people who work in the business (although it is still predomina … Read more

If you’re like me, life comes to a full boil at least once a day. (Now that school is back in session, that once-a-day usually occurs right around 7:45 in the morning.) Just as one kid tumbles down th … Read more

I’m a long time fan of the TV show, The Biggest Loser. For the past five years, I’ve spent many Tuesday nights glued to NBC watching the triumphs and the struggles of a group of dedicated and brave me … Read more

Girl power. As Americans, we’re all about empowering girls. But it wasn’t that long ago, women couldn’t vote, get equal pay for equal work or break through the glass ceiling in our country.  In d … Read more