Trends: Insights & Trends
2018 healthcare marketing trends, buzzwords and bingo.
It’s that time of year again. Everyone’s talking 2018 healthcare marketing trends, buzzwords and big ideas. Of course, there are the old standbys from recent years, the ones we hear and say all day lo … Read more
Millennials would sacrifice voting rights for loan forgiveness.
Struggling with student loan debt? What if you could exchange something to be rid of it? Millennials would. According to CNBC survey results, when asked what they would exchange for student-loan forgi … Read more
Weekly Recap – January 5, 2018
Will 2018 top the engagement seen in 2017? Check out this review of last year’s most engaging social content, and start thinking about how to top it this year. Cause marketing. Don’t miss Matter Unlim … Read more
Incentives for health: When it literally pays to get well.
Employers want their workers to be healthier — they’re more productive that way. Workers want to be healthy, too. But in the short term, when the donuts are calling and the treadmill is not, we all ne … Read more
Weekly Recap – December 29, 2017
In the final days of 2017, we’re looking at a few more brands that caught our attention this year. A couple weeks ago, we shared the biggest fails of brands that approached politics. Duracell shows us … Read more
Providers try to catch up with patient expectations.
Consumers are becoming increasingly discerning healthcare customers. They’ve always cared about access and benefits. But now that consumers are paying more, they’re paying more attention. They’re rese … Read more
9 ways to make your website more accessible.
8 billion. That’s the number of websites on the internet today. Unfortunately, most are not functionally available to all internet users. According to CEB Iconoculture research, less than a quarter of … Read more
Weekly Recap – December 15, 2017
As the year comes to a close, we’re looking back on all the highs and lows that came with 2017. Marketing don’ts. Learn from these brands’ mistakes. YouTube’s most viewed. Don’t miss these spots from … Read more
4 technology trends on the rise in 2018.
Artificial intelligence, virtual doctor visits, mobile check deposit. What’s next for tech? While brands are getting ready to market their products and services in the coming year, they’re also lookin … Read more
Are advertising themelines dead?
Should we “Just do it”? Should we kill marketing themelines altogether? Is the era of having a tagline or slogan for your brand on the verge of extinction? After all, consumers today only have a nanos … Read more