Trends: Insights & Trends

Do consumers’ self-care practices impact their healthcare choices? Today, 90 percent of consumers are already partaking in self-care activities. Could their ad-blocking and scaled-back social presence … Read article

Unbanked. It’s how financial institutions refer to consumers who have no checking or savings account. Those who have an account and interact with payday lenders and other alternative financial service … Read article

Have you logged in to your social media accounts to see a post or photo you shared from five years ago and wonder, “What was I thinking?” Don’t worry, you’re not alone. Today, consumers are becoming i … Read article

Some brands struggle to find purpose on social media. For lack of relatable brand content, they resort to posting random memes, celebrating obscure holidays and sharing inspirational quotes. It can be … Read article

Young, cash-strapped Millennials are leaning on their parents for help today. Still they’re not letting old-fashioned barriers like credit scores stand in the way of big purchases. Meanwhile, their af … Read article

Let’s face it, we’ve all Googled our symptoms before. That rash, pain or cough. According to Google, 1 percent of queries are symptom related. That’s millions of searches surrounding symptoms and sign … Read article

You know it is 2017 when you can officially count a glass of wine or reading a good book as part of your self-care routine. But, what does self-care really mean? According to CEB Iconoculture research … Read article

Ad-blocking software popularity is growing across desktop and mobile devices, despite the best efforts of Facebook and Google to stem advances, according to PageFair’s 2017 Adblock Report. All told, i … Read article

Patients consult Google pretty regularly for healthcare advice. (Doctors love it.) How regularly? About 1 percent of Google searches are symptom-related. That’s millions of queries about colds, fevers … Read article

Debating which visual social platform is better for your brand? Let’s break it down filter-by-filter, post-by-post, percentage-by-percentage. Active users and audiences. To date, Snapchat has: 150 mil … Read article