What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is … Read more

To some, health and wellness go hand in hand. To others, they are distinctly separate. But to consumers, they are almost blurred. According to CEB Iconoculture’s latest IconoCommunities study on consu … Read more

Thinking back on the SHSMD healthcare marketing conference of last week, I marvel at the awesome mix of HC industry trends and info, keynote speakers, networking and entertainment. While many deserve … Read more

Picture this. You are on social media and come across a picture of an artfully captured acai bowl. You scroll passed that to find someone’s post about their new weightlifting goal. How come? Well, acc … Read more

Whether it’s a photo of beautifully organized food or yogi-masters on a beach, health and fitness have become major trends in social media. Although some may see posting about health and fitness as sp … Read more

Are you a patient trying a new med? What about trying a new hospital? Treatment? Well, there’s a community for you. In fact, patients are seeking patients to learn their stories, experiences and find … Read more

I can’t sit still. I’m looking for excuses to trek upstairs and parking further away from the office. Yesterday, I marched in place while blowing my hair dry. This morning I cha-cha’d at the stovetop … Read more

Is bigger really better? Brands are now opting to work with smaller, up-and-coming social media stars to better reach their target audience. And according to eMarketer, half of U.S. Internet users wan … Read more

If you work in the healthcare industry, you know what a challenge it is to master social media for your brand. What channels should you have an active presence on? Should you post photos, videos, link … Read more

Nonsmokers and seat-belt wearers can get a break on insurance. So can people with healthy BMI, blood pressure and cholesterol levels. So, why not go deeper and reward consumers for the tactics they us … Read more