Trends: Healthcare

Have you used your “Unsick Day” this year? That’s right, we said unsick day. As part of their preventative healthcare campaign, Zocdoc, the healthcare scheduling service, has proposed Unsick Day to al … Read article

This spot literally woke me up as I was nodding off to the news last night. For there, in full scrubs, was not only McDreamy (Omg, is he coming back to Greys?!), but Hawkeye (Alan Alda’s “M*A*S*H” cha … Read article

Telehealth. You’ve heard about it. Read about it. Maybe thought about trying it. But have you seen a delightful commercial about it? Check out our new TV spot for client, Covenant HealthCare – the fir … Read article

What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is very litt … Read article

To some, health and wellness go hand in hand. To others, they are distinctly separate. But to consumers, they are almost blurred. According to CEB Iconoculture’s latest IconoCommunities study on consu … Read article

Thinking back on the SHSMD healthcare marketing conference of last week, I marvel at the awesome mix of HC industry trends and info, keynote speakers, networking and entertainment. While many deserve … Read article

Picture this. You are on social media and come across a picture of an artfully captured acai bowl. You scroll passed that to find someone’s post about their new weightlifting goal. How come? Well, acc … Read article

Whether it’s a photo of beautifully organized food or yogi-masters on a beach, health and fitness have become major trends in social media. Although some may see posting about health and fitness as sp … Read article

Are you a patient trying a new med? What about trying a new hospital? Treatment? Well, there’s a community for you. In fact, patients are seeking patients to learn their stories, experiences and find … Read article

I can’t sit still. I’m looking for excuses to trek upstairs and parking further away from the office. Yesterday, I marched in place while blowing my hair dry. This morning I cha-cha’d at the stovetop … Read article