Trends: Healthcare

Closing the multicultural-consumer healthcare gap.
My Eastern European dad believed that garlic cured pretty much all of what might ail you. At the first sign of a cold, he’d peel a garlic clove and scrape it liberally across a slice of toast. Th … Read more

Weekly Recap – August 10, 2018
Step up your social media game with polls to get your audience involved. Then take a micro-break to test out a mobile game before you buy—without even leaving Facebook. And in case you ever wondered, … Read more

What your healthcare journey map is missing.
Your healthcare system is a marketing marvel. Your team is working every relevant consumer channel to connect, engage and convert patient prospects. Leadership has entrusted you with more than the pus … Read more

Weekly Recap – August 3, 2018
Mini-Me says one billion dollars, and Apple says 1 trillion. Technology could save your life, doctors are 3-D printing organs to give a hand in the operating room. Nobody really knows the extent of th … Read more

Weekly Recap – July 13, 2018
Because of its convenience and variety of products offered, Amazon has quickly climbed to the top of the retail food chain. Facebook wants to let you try on clothing and accessories from your bed. Mac … Read more

Weekly Recap – July 6, 2018
Ditching doctors and relying on Facebook. Millennials are skipping out of traditional practices and turning to social media to diagnose and treat their illness. Out with the old and in with the new. B … Read more

Healthcare Checkup – June 2018
Featuring a nurse in your new ad campaign may just break through. As would sponsoring a wellness festival. Baking and board games resonate creatively with Gen We. And from Gen We to Matures, people ar … Read more

Weekly Recap – June 29, 2018
Microsoft sends healthcare to the cloud. Instagram asks, what’s cool? A billion users. A billion users is cool. Don’t think you’re addicted to your phone? Apple does. They’re tracking your screen time … Read more

Wellness festivals: It’s what health junkies rave.
Coachella is synonymous with popular music, celebrity, style and excess. (In sum, Beyonce headlined this year backed by more than a hundred musicians and dancers, with special appearances by Destiny’s … Read more

Weekly Recap – June 22, 2018
Facebook wants to open your eyes in photos where they’re closed — and now it can. A lot has changed on Twitter since the last World Cup. The U.S. might not have made the cut, but Twitter’s still likel … Read more