Telehealth. You’ve heard about it. Read about it. Maybe thought about trying it. But have you seen a delightful commercial about it? Check out our new TV spot for client, Covenant HealthCare – the first and only hospital in mid-Michigan … Read article
What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is very little distinction between the two. And brands are taking note. Speaking of brands, … Read article
To some, health and wellness go hand in hand. To others, they are distinctly separate. But to consumers, they are almost blurred. According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is very little … Read article
Thinking back on the SHSMD healthcare marketing conference of last week, I marvel at the awesome mix of HC industry trends and info, keynote speakers, networking and entertainment. While many deserve applause for their efforts, below is my take on … Read article
Picture this. You are on social media and come across a picture of an artfully captured acai bowl. You scroll passed that to find someone’s post about their new weightlifting goal. How come? Well, according to CEB Iconoculture research, fitness-minded consumers … Read article
Whether it’s a photo of beautifully organized food or yogi-masters on a beach, health and fitness have become major trends in social media. Although some may see posting about health and fitness as spurring jealously or shame on individuals who … Read article
Are you a patient trying a new med? What about trying a new hospital? Treatment? Well, there’s a community for you. In fact, patients are seeking patients to learn their stories, experiences and find a support system and community. Consumers … Read article
I can’t sit still. I’m looking for excuses to trek upstairs and parking further away from the office. Yesterday, I marched in place while blowing my hair dry. This morning I cha-cha’d at the stovetop while scrambling eggs. My husband … Read article
If you work in the healthcare industry, you know what a challenge it is to master social media for your brand. What channels should you have an active presence on? Should you post photos, videos, links, custom visuals or a … Read article
Nonsmokers and seat-belt wearers can get a break on insurance. So can people with healthy BMI, blood pressure and cholesterol levels. So, why not go deeper and reward consumers for the tactics they use to stay healthy—like running marathons. So … Read article
Information. It’s what the newly diagnosed and their loved ones crave. Insights from patients and survivors is especially prized. These are folks who have been in your hospital gown, tried that med, endured that treatment and lived to tell the … Read article
Let’s talk costs. According to a Duke University study of nearly 2,000 physician-patient conversations published in the journal Health Affairs found that when patients brought up costs during office visits, doctors deflected. But, talking about costs isn’t any easier for the patient. … Read article