What was hot in health and well-known in wellness for 2018 might not carry into the new year. As 2019 approaches, brands should reflect on the messages they want to bring with them. And those to leave … Read more

We love wearable health technology. We take it to the gym, out for a run. We swim with it, bike with it, walk the dog with it. We take it to work, disguised as a tasteful accessory. We even sleep with … Read more

Not Just Looking Instagram streamlines shopping, just in time for the holidays. Instagram is making it easier for consumers to acquire what inspires them. The platform’s Explore page now has a Shoppin … Read more

Fall’s in the air, and unfortunately, so is the flu. While it’s beneficial for your personal wellbeing to get your flu shot this year, it’s also become somewhat of a social responsibility to do so. Ne … Read more

The weather may have been mostly grey, but the Seattle SHSMD conference illuminated us four Brogan healthcare marketers in so many ways! Here are our 9 key takeaways: “Do more of what makes you h … Read more

Are you charged with marketing cosmetic surgery or telehealth? Looking for an inspirational patient experience video to wow any patient caregiver? Or one for National Rehabilitation Awareness Week tha … Read more

“When you pity people who are sick, you take away their power.” This from a wise-beyond-her-years cystic fibrosis patient, Claire Wineland, with her proclamation that we need to change the way we trea … Read more

You turn on your car radio, and an announcer is shouting that you can “Buy one, get one free!” And he’s not talking about sandals or smartphones. He’s talking about cosmetic surgery procedures — facel … Read more

I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surp … Read more

Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning mul … Read more