Trends: Financial Services

MSGCU social

Celebrating 40 years of creative advertising, #39: MSGCU: Financial Champion.

Because bank products can be so similar across the industry, many financial advertising campaigns fall back on promoting “friendly and helpful service”— even when this claim is not borne out by consum … Read more

Brogan & Partners

Celebrating 40 years of creative advertising.

In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more

Humor in Financial Advertising, Example #5: TIAA

As we’ve seen with other examples of humor in financial advertising, relatability is one of the key factors that helps humor both entertain potential customers and foster goodwill for your brand. A jo … Read more

Humor in Financial Advertising, Example #4: Nationwide Building Society

Humor in Financial Advertising, Example #4: Nationwide Building Society

 Creating a campaign that encourages people to save money is like promoting the advantages of eating more vegetables—everyone already knows they should be doing it, so an ad listing the reasons why … Read more

Humor-in-Financial-Advertising-Example-3

Humor in Financial Advertising, Example #3: E*trade

  According to the American Psychological Association, money is the top cause of stress in the United States. Stretching our dollars is a day-to-day concern, so seeing news stories about mega-mil … Read more

Humor in Financial Advertising, Example #2: TD Bank

Humor in Financial Advertising, Example #2: TD Bank

How do you keep humor in financial advertising from making your company seem goofy or disrespectful? Answer: You make the humor relatable. TD Bank’s “Unexpectedly Human” campaign nailed this strategy, … Read more

Humor in Financial Advertising, Example #1: DnB Nor

 DnB Nor is Norway’s largest financial services group. Watching this 2011 TV spot, however, you won’t hear a word about their company until the very last frame. Created by two collaborating ad agenci … Read more

Funny Money: Using Humor in Financial Advertising

Funny Money: Using Humor in Financial Advertising

Using humor in financial advertising can be tricky. After all, no one wants to trust their money to the First Bank of Wacky. But if done well, humor can connect with potential customers in a way that … Read more

Canadian bank encourages people to deposit rainbows and donate dollars.

Canadian bank encourages people to deposit rainbows and donate dollars.

Rainbows. We wear them and wave them, and now, thanks to Canada-based bank BMO Financial Group (with agency FCB Canada), we can deposit them. In celebration of Pride Month and in support of the LGBTQ+ … Read more

5 ways inflation is affecting consumer spending habits.

5 ways inflation is affecting consumer spending habits.

As we get closer to the halfway point in 2022, we still see inflation rates on the rise. According to the U.S. Bureau of Labor Statistics, this past March there was an 8.5% inflation in consumer price … Read more

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