Trends: Branding
Celebrating 30 years of creative advertising: #8 Chevrolet.
Men and women shop differently. They have different needs and priorities driving them. In the mid 1980’s, Chevrolet was beginning to see more and more women buying cars. So they hired Brogan as the on … Read more
The weekly recap – July 7, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Clever social marketing campaign proves the medium is (still) the message.
The medium is the message. It’s as true today as it was in 1964 when Marshall McLuhan coined the term in his book “The Medium is the Massage.” According to McLuhan, the channel in which people consume … Read more
Celebrating 30 years of creative advertising: #6: Michigan Department of Community Health: AIDS Campaign.
In 1988, AIDS was a mysterious, terrifying and fatal disease. Misinformation and paranoia about AIDS was spreading faster than the disease itself. To help prevent the disease and get the real fa … Read more
The weekly recap – June 30, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Celebrating 30 years of creative advertising: #5 Henry Ford Hospital.
It’s hard to imagine that there was a time when hospital marketing did not include broadcast media. In 1984, one of our first clients was Henry Ford Hospital. In repositioning their brand, we he … Read more
Celebrating 30 years of creative advertising: #4: WJLB.
In the mid 80’s Brogan Kabot got a call from WJLB Radio general manager Verna Green. She had created a new theme—Strong Songs –for this powerful urban-formatted music and talk station and wante … Read more
The weekly recap – June 23, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Marketing to Millennials: How to engage this important audience.
Trends are always changing, which means brands are constantly developing marketing strategies that are engaging and relevant to their audience. And since Millennials are driving the trends today, it’s … Read more
Are Celebrity Endorsements Worth It?
It’s no secret. I’m a huge Beyoncé fan. Some may even call me obsessive-compulsive. Her influence is evident in the life-size poster that hangs in my living room, CDs in my bookshelves and assorted co … Read more
