Trends: Branding

Celebrating 30 years of creative advertising: #17 MDCH Women’s Health – Happy Pap Day.

Some of life’s most precious moments are the ones that happen once a year. Birthdays. Anniversaries. Christmas. Valentine’s Day. And then there’s your once-a-year scheduled pap test. It’s not exactly … Read more

The weekly recap – September 1, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Celebrating 30 years of creative advertising: #16 Ford Field.

It’s hard for most people to imagine Detroit without Ford Field—the enormous stadium that hosts the Lions in the fall and musicians in the summer—but we can. Twelve years ago, before people knew what … Read more

Celebrating 30 years of creative advertising: #15 Click on Careers

In 2002, our client, Click On Careers, needed to target a younger audience – individuals who just graduated or had been a few years out of high school. Brogan knew exactly how to effectively reach thi … Read more

The weekly recap – August 25, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

The Netflix Effect: What the rise of video streaming sites means for marketing.

Is Netflix killing cable? This may be a little overdramatic, but the fact remains that more and more viewers are shifting away from traditional cable programming and toward internet video streaming in … Read more

The weekly recap – August 11, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Celebrating 30 years of creative advertising: #13 Travel Michigan.

You know you’re from Michigan when you hold up your hands (remember the Upper Peninsula too) and point to where you live.  Everybody gets it. I’m sure people are envious when I’m talking to someo … Read more

The weekly recap – August 4, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Native advertising—an ad in news clothing?

I’ve been duped, and chances are so have you. A few weeks ago, I was brunching leisurely over a Sunday edition of The New York Times. After chewing on the news and business sections, I reached for som … Read more

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