Blog: Brand Strategy & Creative Campaigns

Is Netflix killing cable? This may be a little overdramatic, but the fact remains that more and more viewers are shifting away from traditional cable programming and toward internet video streaming in … Read article

You know you’re from Michigan when you hold up your hands (remember the Upper Peninsula too) and point to where you live.  Everybody gets it. I’m sure people are envious when I’m talking to someo … Read article

I’ve been duped, and chances are so have you. A few weeks ago, I was brunching leisurely over a Sunday edition of The New York Times. After chewing on the news and business sections, I reached for som … Read article

In the mid-1990s,  Arthur Andersen & Co. was looking to market their financial services and dispel the misperception that they were only “bean counters,” tallying up numbers and wearing pocket pro … Read article

Saying “thank you” is a simple action. It’s quick. It’s easy. It’s protocol. These days, brands should be thanking their fans after every interaction, and most do. They verbalize a polite and proper “ … Read article

Most women favor childhood immunizations to protect kids from serious diseases like polio, tetanus and measles. This is according to the latest survey of Brogan Talks to Women (BTTW), an informal comm … Read article

One of the best things about a social media campaign is how easy it is to spread the word. This worked in TrulyMadly’s favor with the launch of their #BreakingStereotypes campaign. When this matchmaki … Read article

In the late 1980s, the “Joe Camel” controversy made it all too clear that the tobacco industry was targeting kids as their future customers.  Ads for Camel cigarettes featured a hip cartoon camel … Read article

Is your content not working hard enough? Consider adding User Generated Content (UGC).  When you use UGC, you save time in content creation and boost your brand’s credibility, which helps increases co … Read article

Smoking stinks! No kidding. Smoking causes heart attacks, strokes, lung cancer, mouth cancers and a lot of other bad things. You’d think if you just told people that smoking will kill you or disfigure … Read article