Emojis are not for every brand. Here's why.

Emojis are taking over e-mail subject lines everywhere. 

A study by Appboy finds that the volume of “active customer messaging campaigns that include emojis” grew by 609 percent in just one year (June 2015-June 2016).

And why not? Most people like emojis, according to the same research. Sixty-four percent said they like or even love emojis. But that doesn’t translate into liking/loving the brands that apply emojis liberally.

Of the 540 participants in the Appboy survey, 39 percent said brands that use emojis are fun; another 13 percent said the brands are relatable. The balance, however, found messages with emojis to be at best “normal” and at worst “childish” or “inappropriate.”

This tracks with research published in Social Psychological and Personality Science that considered how consumers react to a smiling face versus a smiley face.  What they found should give you pause before punctuating your next email campaign with an emoji.

Researchers discovered that people who smile are perceived as more competent than those who wear a neutral face—whether live and in person, or in a photo. But people who use smiley emojis are seen as less competent. 

This is especially true for work-related e-mails.

"The study also found when the participants were asked to respond to e-mails on formal matters, their answers were more detailed and they included more content-related information when the e-mail did not include a smiley,” said lead author Ella Glikson. "We found that the perceptions of low competence if a smiley is included in turn undermined information sharing" (Telegraph.co.uk, Aug. 14, 2017).

So, when is it okay for a brand to use an emoji?

Emojis aren’t made to be taken seriously. The Appboy study said as much (39 percent of respondents said brands that use them are “fun”). So, if you’re a light-hearted brand, say in the food and beverage business, travel and tourism or entertainment industry, an emoji may be just the right amount of cowbell for your campaign.

Some channels are more emoji worthy, according to the Appboy research. Survey participants were most open to receiving brand messages with emojis via text message (37 percent) or social media (28 percent) rather than through messaging apps, email or push notifications. Consider this sweet text from Baskin-Robbins. Now that’s fun.

Skinny websites, snackable content and more from Digital Summit Detroit.

Digital Summit Detroit 2017 delivered. In less than two days, the conference covered all means of email, content, website and mobile trends. Lots for marketers to consider and capitalize upon. A few highlights we just had to share. 

Skinny websites are in season. 

Mobile usage trends prompted responsive design, with websites being crafted to render properly across all screen sizes. It has greatly improved the mobile user experience. Instead of requiring mobile users to scroll across inches of a site from a palm-sized screen, responsive sites scale purposefully, with tools like hamburger menus to facilitate the mobile experience.  

Still, mobile users want more, according to Erik Runyon, Technical Director at the University of Notre Dame. Runyon presented a breakout session called “Improving Web Performance in a Mobile World.”

In short, they want sites to load faster. Streaming delays are stressing them out—literally.

To illustrate his point, Runyon shared a neuroscience study by Ericsson Consumer Lab that measured user reactions to network performance. The study showed that delays in loading web pages and videos lead to increased heart rates and stress levels. On average, heart rates increase 38 percent with mobile delays. Oh, and the related stress? The subjects exhibited stress levels akin to watching a horror flick or solving a math problem.

And who gets the blame? The longer the delay, the more likely it is that some of the blame will be transferred from mobile service provider to content provider. In fact, a significant delay may even drive a user to a competitor content provider.

Performance matters. Take that to your design teams, Runyon suggests. Lead and live with performance. His advice:

  1. Performance has to be part of the culture.
  2. Performance should be part of concept and design.
  3. Give your team time to focus on performance.
  4. Implement a performance budget (think ongoing maintenance and upkeep).
  5. Get competitive.

Runyon pointed to thin.npr.org and cnn.lite as examples of brands adhering to these guidelines. Both use Progressive Web Apps (PWAs) to cut load time and enable mobiles users to get what they need without the wait.

Why your emails aren’t engaging or converting.

Email was a big focus of the conference, and rightly so. Every brand is doing it but only one in five emails is reaching the inbox, according to Casey Swanton of Return Path. Swanton packed a lot into her 30-minute session “Email Reimagined.”

Just like search engines want users to get the best result, mailbox writers want users to get the best mail, Swanton said. That means screening for credibility, interest and security. In-box placement is determined by sending ID (IP address, sending domain, authentication, etc.), and reputation (complaints, list quality, infrastructure, length of sending history, subscriber engagement, etc.).

“Mailbox writers care about the user experience within their space,” Swanton said. So they look for things like whether the message has been read, forwarded or replied to, marked as SPAM or deleted before reading.  Gmail is leading the industry toward better performance, Swanton said.  So, if you’re having problems with Gmail deliveries, it’s probably because that audience isn’t opening your mail.

“Relative engagement is key,” Swanton said. “Subscribers that are highly engaged with the sender are going to see that sender in their inbox at a much higher rate.  Less than 50 percent of messages are placed in email if the recipient isn’t engaged.”

She suggests these three tips to improve your Gmail results:

  1. Focus on sending to the most active subscribers first to establish a pattern of engagement to boost performance.
  2. Suppress known dead addresses. Pushing email to known inactive addresses will only hurt your engagement rate, and therefore your credibility and ultimate inbox deliverability.
  3. Don’t measure success on the size of your list. Between 50-80 percent of email is based on the quality of your list.

Work content harder.

Great content is a great brand asset. It attracts, engages and provokes action. So, work it hard, says Ursula Ringham of SAP, Inc., in a session called “Capture Your Buyer’s Attention with Innovative Content on a Community Platform.”

A video is more than a video, Ingham illustrated. It can be recast in blog, social and podcast formats. It can be worked internally to elevate employees to brand evangelists. Together, this content can be the beginning of a beautiful community platform.

Snackable assets are the new content.

Nearly every presenter talked about snackable assets. As in, “You do know what snackable assets are, right?” asked a marketer presenting on the topic of email hacks.  “Snackable assets can be used to fuel the consumer journey,” said a presenter on the subject of content marketing. “These snackable assets can also convert,” promised another expert on lead nurturing.

So if you’re tired of using the term content, use snackable asset. It’s applicable to everything from infographics to video, charts to listicles. Maybe even whitepapers, in so long as they’re not terribly filling. Think bite-sized for peckish consumers.

Healthcare Checkup - September 2017

Highlights here on how Hurricane Harvey is bringing out the best in healthcare workers, brands and doctors. Plus new healthcare social media insights, Ad Block strategies, and telltale signs of website demise.

VITAMIN B&P.

6 healthcare social media insights, with tips. Are you working in the world of healthcare social media? Here’s the perfect prescription for your digital properties. Just scan these six insights.  

5 doc training tips on patient-centered care. Did you know doctors wait an average of only 18 seconds before interrupting patients? Learn tips on understanding their mindset, physician empathy training and more to improve patient experience.

MARKETING SUPPLEMENTS.

Why the worst disasters can bring out the best in brands. While SE Texas begins its long recovery from hurricane devastation, one furniture store has transformed two of its locations into temporary housing for victims. Brands big and small can excel in a crisis, adding depth to consumer relationships.

Ad Block isn’t as scary as you think. Truth is, it’s manageable and even beneficial for marketers and consumers alike.

8 signs your website is past its prime. Time is not kind to websites. In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results. Take a hard look at your site for telltale signs of aging.

INDUSTRY PULSE.

Hurricane Harvey and how you can help. Special message from AHA President & CEO Rick Pollack on the around-the-clock response of hospitals and health systems.

5 ways virtual doctors can help during a natural disaster. Harvey puts the importance of telemedicine in a whole new light. See it from the eyes of this Houston virtual medical physician determined to help the stranded.

Less than 1 in 10 healthcare organizations treat consumer expectation as a “high priority.” New Kaufman Hall study points to five key insights around healthcare consumer-based strategies.

MONTHLY DOSE.

Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.

8 signs your website is past its prime.

8 signs your website needs help.

Time is not kind to websites.

In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results. Your organization may shift focus, launch new products and services, invest in new markets. Search engines alter algorithms, revamping rules in pursuit of the ultimate results. Designers craft new designs, inspiring the next evolution of content management systems. Browsers update.

Is your website getting a little soft in the middle? Is it time to revamp or simply refresh? Take a hard look at your site for telltale signs of aging.

  1. Does it fail to perform across browsers? Remember, websites are just a set of instructions describing how a site should look and function. It's up to the browser to interpret it. To be standards-compliant, browsers often make changes to software used to read websites. If your site is stuck in an old version of a browser, it will render improperly when users visit from new versions of the browser. In other words, it won't look and function the way it should. So your visitors will get a less than ideal experience. Check your site across multiple browsers here: http://browsershots.org
     
  2. Are you juggling assorted domains or microsites? If you're Unilever with a house of brands that ranges from Hellman's mayonnaise to Axe body spray, you've got a case for independent sites. It's hard to upsell a guy looking to smell nice with a macaroni salad recipe. But if your brands do share the same audiences, then your multiple sites are probably competing against each other at the risk of valuable SEO.
     
  3. Is your website slow? If your answer to everything has been installing a new plug-in, your site may be loading slowly. Users are impatient. They'll bounce to the next search engine result page rather than wait for yours to load.
     
  4. Is it stuck in the skeuomorphic period? This design technique makes digital images look lifelike to illustrate a clear purpose. (Think of the calculator function designed to look like a handheld calculator.) Once a functional design intended to ease consumers from old to new, now it just looks plain old. Today, flat design rules. Microsoft was one of the first big tech companies to apply the minimalist design, facilitating usability.
     
  5. How old is your CMS? The CMS is the backbone of your website. It should support your business objectives and be easy to use. An outdated CMS may make your website look outdated and your brand by association. Older CMS's can also be clunky and difficult to use, preventing marketing from leveraging the website effectively.
     
  6. Is your website responsive? If your site isn't coded to adapt to all screens—mobile, tablet and desktop—not only does it look old, it's missing opportunities. Consumers of all ages expect to traverse seamlessly from device to device. If your site isn't responsive, you risk disappointing them and losing them along the way.
     
  7. Does your HTTP have an "S"? The "s" is for secure, indicating the site is protected with an SSL Certificate. Once reserved to secure credit card transactions, SSL Certificates are quickly becoming the norm for all sites. Because SEO. Google considers SSL Certification among its ranking factors.
     
  8. Is your site broken in places? Maybe it's that snazzy dropdown that leads consumers deeper into your product line. Or maybe a page refuses to load. The problems could be related to software, browser, hardware, user or some combination thereof.  When your site is fractured in multiple places, it may be time to rebuild rather than triage.

Like what you see? Sign up for the http://brogan.com/brogan-weekly-recap.

Weekly Recap - August 4, 2017

Wish you could create more followers? These influencers do, and Instagram is not having it. The social network still triumphs over Snapchat, which is still finding its groove to please advertisers. Can’t beat the heat? Stay cool with expert tips to dodge the summer slump. Or snoop on the competition to learn eight stats from brands that made waves this week.

DETAILS, Please

How wannabe Instagram influencers use bots to appear popular. This cohort — whose following base typically falls in the 10,000 to 100,000 range — is most likely to turn to bots to inflate their authenticity. 

Snapchat’s ad biz has matured but is still a shiny new object for advertisers. Snapchat's ad business has matured since the start of 2016, but it has not yet proven itself as a must-buy for most marketers

Avoid the summer slump: 3 tips from growth marketing experts. No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps.       

8 digital stats from last week that marketing players need to know. Check out the eight digital marketing stats this week that grabbed our attention.

Meanwhile, back at the RANCH

4 tips for tackling negative online patient reviews. What should a practice do when Negative Nancy spills her story online and threatens to damage your reputation? Here are a few tips.

A marketer’s guide to augmented reality [featuring the dancing hot dog]. There are hundreds of opportunities with this new technology, as there are with any idea. But how is AR marketable?

THE Topic of conversation

Communicating with Visuals - Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

SHARING is CARING

Like what you see? Share the Brogan Recap.

A marketer's guide to augmented reality [featuring the dancing hot dog].

A marketer's guide to augmented reality.

Whether you love, hate, or love to hate Snapchat’s dancing hot dog guy, you can’t deny that he’s popular. On July 4, one of the first dancing hot dog memes hit Twitter and has captivated consumers ever since. With plenty of videos to choose from, the #dancinghotdog is sure to brighten your work day.

A marketer's guide to augmented reality.

But yes, there is a lesson here.

What makes this little guy so successful is the blend of technology and the real world. We’ve seen several viral trends aligning with this dancing ‘dog, like Pokemon Go and other snapchat filters. What do they have in common? Augmented reality. It’s your life, your face, your backyard, but with the addition of Squirtle or CGI hotdogs that just want to dance. Really, what more could marketers ask for? This trend could promote content the same way hastags and geofenced filters do.

To throw out some examples:

  • Follow the trail. Find your way around an event by following a virtual trail.
  • Multilingual audience? What if all your signs came with virtual subtitles?
  • Got a mascot? Bring ‘em to life!
  • Virtual mirror. This would be great for any beauty or healthcare marketer. Why not show a patient’s heart or bones? Why not show a customer how good your diamond necklace compliments her eyes from the comfort of her own home.

There are hundreds of opportunities with this new technology, as there are with any idea. But is AR marketable?

A marketer's guide to augmented reality.

The audience.

For optimized AR, you need a smartphone. Luckily, 77 percent of US adults do. Great! Who uses AR? That’s harder to say, with the technology beign so new. But going off Snapchat’s demographic (the creator or our favorite hotdog) , roughly 100 million people use it a day. Who are these people? Well, as of 2016:

  • 23 percent are still in high school
  • 37 percent are 18-24
  • 26 percent are 25-34
  • 14 percent are over 35 (2 percent are Boomers)

Snapchat’s data says on an average day, 41 percent of users are 18-34. Those are some good numbers. So when it comes to AR, think of people under 35. At least for now. The technology is so addicting I predict the audience will grow.

Brand usage.

We know 77 percent of Americans have access to this technology. But how easy is it for a company to use? A lot of brands, like Ikea and Disney, are already taking advantage of AR.

Ikea is already using an AR app to test what furniture looks like in your home.

Disney has teamed up with Tesco to let Tesco customers take selfies with their favorite Frozen characters.

Apple is working on a program that would let users experience augmented reality on their Apple devices. Running on Apple A9 and A 10 processors. See their site for more info.

Summary.

AR is here, and people under 35 like it. The technology allows for both entertaining and practical purposes. Dancing hotdogs are cool. With improvements to the technology being made every day, us marketers can really relish the possibilities.

Don’t play ketchup. Keep up with the latest marketing trends with the Brogan Weekly Recap.

Blog Category: 

Weekly Recap - July 28, 2017

Amazon now has its own social network. Because more channels means more sales. See what we did there with that conjunction? Psychologists say “because” can be a powerful word in marketing. Learn how to wield it well and other tips to get into the minds of consumers.  Experts have different views, but when is the ideal time to post on social? Nestlé shares the secret ingredients to innovating your business from the inside out. Break me off a piece of that Kit Kat bar.

DETAILS, Please

Amazon’s new Spark social feed wants to be ‘Instagram for products.’ New offering from the e-commerce giant is a pragmatic and creative move.

Build more links with these 4 psychology insights. Outreach can be grueling work, and it takes an understanding of how people work in order to find any kind of long-term success by putting it to use.

The best time to post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google + [Infographic]. It isn’t enough to just post content to social whenever you feel like it. Some times are better than others.

The 3 ingredients that helped Nestlé infuse innovation into its corporate culture. Nestlé this past weekend celebrated the first anniversary of its global innovation platform Henri@Nestlé, but in truth, it was more of a transmogrification six years in the making.

Meanwhile, back at the RANCH

Women have money to invest. So, what’s stopping them? When it comes to stocks, mutual funds and life insurance, women are far less likely than men to invest. Some estimates suggest the opportunity presented by female investors is at $5.4 trillion.

5 things your hospital should be doing online. Patients today are relying heavily on the internet for health and wellness needs. Is your hospital prepared? 

THE Topic of conversation

Instagram - Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

SHARING is CARING

Like what you see? Share the Brogan Recap.

5 things your hospital should be doing online.

5 things your hospital should be doing online.

Patients today are relying heavily on the internet for health and wellness needs. Is your hospital prepared? Stay ahead of the curve with these five key tactics.

  1. Provide accurate medical information.

    Fact: 59 percent of adults search online for health information. They research symptoms, treatments and weigh the importance of visiting a doctor. Top search engine result pages (or SERPs) for these searches tend to feature Web MD and Mayo Clinic. Whether you ascend to Mayo SERP heights or not, you should enrich your site with helpful content. Medicinenet provides patient-centered medical info anyone can access, including symptoms, treatment options and fast facts on each illness. Start with the most frequently diagnosed ailments and work your way down.

    Provide accurate medical information.

  2. Use chatbots.

    While live chats are managed by living, breathing humans, they are often unable to respond right away and often demand your email to reply later. Chatbots offer similiar benefits of live people without the people. Chatbots answer questions and guide patients along their journey, saving time and money. Use chatbots on your website and on Facebook Messenger to increase customer engagement.

    Use chatbots.

  3. Let patients schedule appointments online.

    It’s not just Millennials who are accustomed to doing things online. In fact, 96 percent of Americans shop on the web. But hospitals have been slow to adapt to the online marketplace. Nobody likes making appointments by phone, so Mayo Clinic and Henry Ford Health System allow patients to request an appointment online. Although it takes up to three days for a response, it’s a big step forward in making the healthcare more online accessible.

    Let patients schedule appointments online.

  4. Optimize social media.

    Your hospital needs a Facebook and Twitter presence. If you want to up your content, you need video. In 2016, the number of video posts per person on Facebook increased by 94 percent in the U.S. The American Heart Association does a great job of posting short videos explaining safety traning procedures and medical terms. See one here. Can’t make a video? Share one.

    While you’re at it, boost engagement. Reach out to your audience though quizzes and polls. It’s also great to collaborate with partners. Tag partner videos and games and share. Everyboydy wins.

    Want more tips? See these infographics on when and how to post the best content.

    Optimize social media.

  5. Get good reviews.

    Easier posted than done. Still, patients reviewing hospitals, treatments, and doctors is a thing (see RateMDs or Healthgrades). If they’re not doing it on your website, they probably should. According to squared media, 58 percent of consumers say that the star rating of a business is the most important factor they consider when making purchases. Instead of tracking down your review on Yelp and Consumer Affairs, why not put them on your website? You may earn trust and referrels along the way.

    Get good reviews.
    Credit: ratemds.com

We know healthcare. For more, follow the Brogan Healthcare Checkup.

Weekly Recap - July 14, 2017

The more you know, the more likely you are to buy. Discover the role of education in purchase decisions. What’s the average attention span of consumers? When it comes to email, it’s longer than you might expect. Amazon Prime Day came and went, but the showdown between Google home and Amazon Echo continues. (Cue ominous music.) Finally, should your brand look into virtual reality?

DETAILS, Please

How content marketing impacts purchase decisions, brand affinity, and trust. New research from Conductor illustrates the impact of education on purchase decisions and brand affinity.

The short attention span solution for marketers (Hint: it’s email) [infographic]. According to Entrepreneur, 2017 marks email’s 40th birthday, with 1978 cited as the year when the first marketing email was delivered.           

Prime Day brings a price battle between Amazon Echo and Google Home. Both companies drop the prices on their smart speakers, but Amazon’s aggressive discount could win the day.

Is video a game changer for virtual reality? Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds.

Meanwhile, back at the RANCH

Write better meta descriptions and improve CTR [with cute animals]. Personally, I dread writing meta descriptions. I really do. So to make the process easier, I included several priceless animals for your viewing pleasure. You’re welcome.

Gen Z: marketing solutions for the next largest generation [data]. In three years, Generation Z (those born after 1996), will account for one-third of the US population. While the general public might be tempted to lump them in with Millennials, Gen Z has its own set of unique values.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

SHARING is CARING

Like what you see? Share the Brogan Recap.

Write better meta descriptions and improve CTR [with cute animals].

Write better meta descriptions and improve CTR
Credit: Just Wow Me [Youtube]

Personally, I dread writing meta descriptions. I really do. So to make the process easier, I included several priceless animals for your viewing pleasure. You’re welcome.

Meta descriptions are a long-debated art. Unwritten, Google will generate a meta description for you. While this might save you time, the loss of control could cost you clicks. A meta description is really a pitch to prove your site is worth looking at. If it falls flat, so will your click through rate (CTR). Here are 6 tips for writing better meta descriptions

First off, what is a meta description?

Write better meta descriptions and improve CTR

Great. So how do you write a good meta description? One that works? Gets clicks? Glory? Here’s what research says.

  1. Include a meta description.

    Despite nay-sayers, meta descriptions do impact SEO, albeit indirectly. Descriptions convince readers to click a link, which improves CTR, which is a major factor in Google’s SEO. Basically, a meta description needs to impress readers. And readers expect it to be there.

    Write better meta descriptions and improve CTR
    Credit: Pexels

  2. Short and sweet.

    Think Twitter efficiency, 140-155 characters or less. Personally, I usually test my descriptions to see if they fit the bill. Google doesn’t measure the word length, it measures pixels. So it measures the amount of space you take up, as opposed to the words themselves. This also means the search engine won’t catch onto any keywords, so don’t sweat it if your phrasing doesn’t match the common search terms.

    Write better meta descriptions and improve CTR
    Credit: Pexels

  3. Keyword balance.

    Some people make their meta description a list of keywords: meta description, CTR, how to, improve meta description. Others have zero keywords: OMG! This article will change your life! Both are wrong. Remember, a list of keywords won’t factor into your SEO and only makes your link look boring. You want some key phrases so readers know what they’re looking at. Too many make you look desperate for clicks.

    Write better meta descriptions and improve CTR
    Credit: JJ Harrison

  4. Differentiate.

    You don’t want the same meta description for all of your sites. Readers want something unique, just like your content. From a meta description, readers should know exactly what they’re clicking on, and what to expect.


    Credit: Pexels

  5. Action language.

    You want your readers to take the same action: click on the link. A good way to do this is to include verbs, which get more shares. Promise an achievable goal, or a piece of knowledge that’s one click away. See more statistics on action-oriented language here.

    Write better meta descriptions and improve CTR
    Credit: Pixabay

  6. Re-word your title.

    Since there are only so many keywords to cram into one title, a meta description is a good spot for everything else. It’s your space to re-phrase your content in a creative, eye-catching way. Remember, re-phrasing keywords is for the reader’s benefit, not yours. Since 2009, Google doesn’t factor meta descriptions into its SEO. This means you can break away from analytics and simply write something fun.

    Write better meta descriptions and improve CTR
    Credit: Pexels

Make sure your brand has quality content. Check out 7 ways you can write better blog titles or 5 tips to boost video performance.

Blog Category: 

7 ways you can write better blog titles.

7 ways you can write better blog titles.

If you don’t like spending hours to think of a four word title, you’re not alone. Creating a good title is work, especially with the added pressure to drive traffic to your blog or website. So, if you want to increase click through rates (CTR) and conquer the search engine results page (SERP), read on.

  1. Use these words.

    When it comes to the five w’s, headlines with the word “who” generate a 22 percent higher CTR than those without it. Clarification can also boost CTR. Bracketed clarification in your title, such as [Podcast] or [Video] perform 38 percent better than headlines without.

  2. Avoid these words.

    Readers won’t click on “amazing” content because they know it’s probably not. In a world of clickbait, readers are more choosy about what they read. Words like: amazing, magic, best, simple, secret, and trick, saw a decreased CTR. “Tip” saw a CTR drop of 59 percent, and “how to” dropped by 49 percent. Additionally, “why” saw a 37 percent drop.

  3. Don’t lie.

    Of course, this mostly applies to clickbait. Social media sites like Facebook are working to remove fake news and false articles from consumer feeds. While flashy advertisement might get more clicks in the short term, over time it creates a sense of distrust in the consumer. With more people catching on, clickbait could get users to avoid you for life.

  4. Promise something.

    A reader should know exactly what they’re getting from a title. It should give something, something the reader wants, and deliver it. If your topic is way out of left field, make sure you mention it in the title. A study of popular titles like Buzzfeed, Huffington Post and Vox revealed 67 percent contained an unknown new concept.

  5. Use numbers.

    Going along with gifts, numbers help the reader know exactly what to expect. How many tips do you need? Should you include five tips or 26? Surprisingly, odd number tend to increase CTR. In fact, research shows that we struggle to process more than nine items in a row. So nine or seven might be a good way to go.

  6. Make it eight words long.

    Often, we’re told to keep titles short and sweet. Yet an outbrian study showed that titles with eight words received a 21 percent higher CTR compared to other lengths. If you can’t make it eight words exactly, don’t worry. In a HubSpot study, 8-12 word titles got the most Twitter shares and 12-14 words received the most Facebook likes.

  7. Stand out and  fit in.

    “9 ways to improve your SEO.”  Or “How to market to Millennials.” We’ve all seen these before. But does that make these titles old news or seasoned veterans? There’s a tug-of-war with titles: the need to appeal to our audience vs the pull of being artistic. Fortunitely, you can do a little bit of both. You can be accurate and follow these tips while adding some flavor. Keep your brand persona in mind, keep it honest, and keep it fun.

Need more content tips? Take a look at 5 tips to boost video performance and what you need to know about voice activated search and SEO.

Weekly Recap - June 23, 2017

Got an AJA Cion HD camera? We don’t either, but thankfully you can use an iPhone to shoot high quality web content. How’s your Instagram? If you’re looking for more followers, you’ve come to the right place. There’s a new trend in the digital world, and it’s all about CMOs. Finally, cupcakes. They have untold marketing power.

DETAILS, Please

How to make an iPhone video: a step-by-step guide. You might know that video is important, but you’re still asking the big question: how?

How to increase your Instagram followers & sales. Are you tired of posting Instagram updates to the same 100 or 500 followers? Perhaps your sales from Instagram are stagnant.

6 digital trends business owners need to be paying attention to right now. Digital marketing evolves every day, forcing all leaders to keep up of fall behind.

The greatest marketing growth hack of all time. It’s official: cupcakes are better than iPads. And they can help ramp up customer engagement.

Meanwhile, back at the RANCH

5 tips to boost video performance. You don’t need to do research to know that videos are going viral. Here are five tips to get clicks and make your video content shine.

Wendy’s gets real. Twitter goes wild. And sales? Sass is subjective. We know authenticity connects, but how straight fire must our posts be to win the hearts of our consumers?

THE Topic of conversation

Communicating with Visuals - Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

SHARING is CARING

Like what you see? Share the Brogan Recap.

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Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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