Can a social media platform sweat? Snapchat’s about to find out. Rival Instagram has run away with its Stories app, reaching more than 200 million users a day. Adweek is TV gazing, searcing for the hottest genres and the consumer groups that watch them. Did you know 75 percent of TV watchers are no longer in a committed single-screen relationship? Perhaps it’s time to engage in a multimedia campaign. Native, anyone? Take a look.
Should Snapchat be worried about Instagram Stories’ success? Instagram Stories is now more popular than the app it cloned.
Infographic: Who’s watching TV’s biggest shows and how their interests align with brands. While digital campaigns can be targeted to consumers with uber-specific interests, television advertising, in comparison, can sometimes feel like a shot in the dark.
Need to supplement your social media marketing? Try native advertising. Brands that use it well have experienced record returns on investment.
Meanwhile back at the RANCH
This healthcare system treats patients as valued customers. North Memorial is making sure patients are seen and heard.
When agency work feels more like a mission. Sounds like social marketing. Meet our latest client crush, Reading Works Detroit. We’re helping them tackle adult illiteracy. You can too.
THE Topic of conversation
Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, “Communicating with Visuals.“
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