A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Marketing Statement – Third Quarter 2017
They’re tech natives. They’re constantly connected. They value diversity and social justice. And they can’t balance a checkbook. So, how can financial brands turn Gen We’s weakness into a win-win? And … Read more
5 things your hospital should be doing online.
Patients today are relying heavily on the internet for health and wellness needs. Is your hospital prepared? Stay ahead of the curve with these five key tactics. Provide accurate medical information. … Read more
Weekly Recap – July 21, 2017
Amazon has officially started a supermarket war. With its recent purchase of Whole Foods, the online behemoth and Walmart are on a mission to take over the grocery industry—brick and mortar and online … Read more
How banks and credit unions can connect with Gen We.
Just because a kid has a bank account, it doesn’t mean she knows how to manage it. A recent report by the Organisation for Economic Co-operation and Development (OECD) suggests that many teens aren’t … Read more
5 stats about marketing to Baby Boomers.
Remember Baby Boomers? The behemoth cohort, and their spending power, is being ignored while marketers obsess over Millennials. With a median household income of $40,581, Millennials earn 20 percent l … Read more
Weekly Recap – July 14, 2017
The more you know, the more likely you are to buy. Discover the role of education in purchase decisions. What’s the average attention span of consumers? When it comes to email, it’s longer than you mi … Read more
Gen Z: Marketing solutions for the next largest generation [data].
In three years, Generation Z (also known as Gen We), or those born after 1996 will account for one-third of the U.S. population. While the general public might be tempted to lump them in with Millenni … Read more
Write better meta descriptions and improve CTR [with cute animals].
Credit: Just Wow Me [Youtube] Personally, I dread writing meta descriptions. I really do. So to make the process easier, I included several priceless animals for your viewing pleasure. You’re welcome. … Read more
Weekly Recap – July 7, 2017
How did you celebrate Social Media Day? Maybe you made your own Geofilter on Snapchat or organized your new Instagram Archive. Starburst graphic not working hard enough to create urgency? Act now! to … Read more
Women choose strong over skinny.
My college-aged nieces regularly post goofy selfies. Some might say unflattering. Eyes crossed, hair wild, tongues lolling. Anything goes. Their friends respond in kind. #photoshopmenot. We celebrated … Read more
