Trends

My college-aged nieces regularly post goofy selfies. Some might say unflattering. Eyes crossed, hair wild, tongues lolling. Anything goes. Their friends respond in kind. #photoshopmenot. We celebrated … Read article

From moms venting on social media to a new ad campaign from The Coalition to Protect America’s Healthcare, we’re seeing lots of messaging about the ACHA. As if those young Millennials don’t have enoug … Read article

If you don’t like spending hours to think of a four word title, you’re not alone. Creating a good title is work, especially with the added pressure to drive traffic to your blog or website. So, if you … Read article

Moms are to Facebook what tweens are to Instagram. It’s where she finds advice, attention and, most importantly, an audience. Torn between two brands? Post it. Kid matriculated to middle school? Share … Read article

Sass is subjective. We know authenticity connects, but how straight fire must our posts be to win the hearts of our consumers? Do we write with a loud voice at the risk of upsetting our audience? And … Read article

You don’t need to do research to know that videos are going viral. Ranging from 10 seconds to three minutes, informational videos communicating core concepts to viewers are popping up all over the pla … Read article

We’ve heard the stereotypes of young Millennials. But is there any truth to them? According to CEB Iconoculture, this generation isn’t all YOLO, all the time. They’re not frivolous or irresponsible in … Read article

Privacy. What was once the norm is now a luxury. Today, is the age of Facebook and Fitbits. Tracking and tweeting. But yet, when it comes to healthcare, patients still want privacy – but on their own … Read article

How can healthcare providers tap into the safety Millennials so crave? Should you be focusing your mental health campaign at university populations? Or should you stick with the SAD month of January? … Read article

Just when you thought you had the whole SEO thing down, the internet shifts to voice activation search. ComScore predicts that 50 percent of all searches will be voice activated by 2020. Users tend to … Read article