Trends

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Practical Millennials postpone homeownership.

Ask any 20-something-year old where they’re living, and now more than ever, they’ll likely tell you they’re renting an apartment. But… it’s not because they’re delaying their adulthood. It’s actuall … Read article

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Healthcare marketing to champion Michigan hospitals.

Concerned about the state of affairs for healthcare reform? Wondering how it’s all going to shake out, but feeling helpless and unsure how to get involved? Our client, Michigan Health & Hospital A … Read article

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Looking for Millennials? Seeking marketing magic? Hit the library.

Ask a Millennial to explain the sharing economy and she’ll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she’ll show you her library card. Libraries have been around since Benjamin Fra … Read article

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Talk finance to me: how to market your financial brand to women.

Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry i … Read article

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How alcohol is influencing shoppers online and off.

I’m wearing a scarlet sweater today. It’s the one I bought when I’d had one too many glasses of cabernet to care much about a budget. Ultimately, it was a good call—on sale, good fit, timeless. I wish … Read article

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Financial insecurity is making Millennials postpone marriage.

If you wanted to marry the love of your life, how much would it cost you? Probably a lot more than you’d think. Of course, everyone’s dream wedding is different, which means no grand total is the same … Read article

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5 tips teens can teach your brand about social media success.

Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars overnight. The young generation that was born into the socia … Read article

Marketing Statement – Fourth Quarter 2017

Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a … Read article

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Healthcare Checkup – October 2017

HCIC was a definite highlight this month with the newest digital and Internet developments – see our take. Plus, lots of other happenings and trends for you from DNA kits to virtual reality marketing … Read article

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Before the big day, fiancées aren’t talking finances.

Picture this. You’re standing at an alter in front of your family and friends. You’re vowing to love someone in sickness and in health. For better or for worse. For richer or for poorer. Yet… you have … Read article

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