Healthcare Checkup - May 2018

So many conferences, so little time? Get our key takeaways from three healthcare and marketing conferences we attended this month, and highlights from the AHA Annual Meeting. Plus barbershop medicine and tax preparation in waiting rooms – two innovative examples of meeting and helping patients where they are.


Key takeaways from the Marketing & Physician Strategies Summit. A few of our favorite tips from this content-filled conference.

4 key takeaways from the MSHPM conference. That's Michigan Society for Healthcare Planning and Marketing, of course!

Shave and a hypertension check? How barbers can help lower blood pressure. Researchers go the nontraditional route, outside of doc offices and pharmacies, and into barbershops to help at risk men to lower blood pressure.


5 insights marketers should know from Iconosphere 2018. "Be brave in this new world," was the theme for this conference, addressing consumer disconnection, Google as our god, and experiential marketing to name a few.

Click-surfing helps marketers turn ZZZs into dollars. What is click-surfing? How can you best connect with the nocturnal insomniac crowd as they learn the art of domino falling or cake-decorating?


Pollack Pledges AHA Support, Resources as Hospitals and Health Systems Redefine the 'H'. Healthcare is facing a period of unprecedented transformation as new entrants seek to disrupt the field and reduce friction for patients.

US doctors are offering free tax preparation for low-income families right in the waiting room. Founded by two Boston-based doctors, StreetCred has helped 750 underprivileged families in Boston get back $1.6 million in earned income credits since 2016.


For more inspiration, read "4 healthcare innovations for improved access."


You must have Javascript enabled to use this form.

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

Tweets, Blog Posts and Tidbits...

Connect With Us