Aka (/mish pim/) or Michigan Society for Healthcare Planning and Marketing, which is of course, the Michigan counterpart to SHSMD, aka (/shish med/), or Society for Healthcare Strategy and Market Development. It's taken me a couple decades to get that right!
Now for key learnings from the one-day conference held last week, attended by healthcare marketers from several hospitals and healthcare organizations at St. John Inn, Plymouth, MI.
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