Blog: Trends

Let’s be honest. We’ve all snapped a photo of our meals at some point. Maybe it was the creative latte art, the mouthwatering Italian style pizza or the chocolate lava cake dessert that we never want … Read article

The Super Bowl is always a big night for the advertising industry, but Super Bowl XLVII was one of the biggest. Beyoncé had just performed her first halftime show. The San Francisco 49ers and the Balt … Read article

When you think of industries that are obvious candidates for Instagram, food, fashion, travel make the short list. The delicious. The beautiful. The adventurous. These were the early adopters of the v … Read article

Most people in the business define real time marketing as a status update or a tweet performed on-the-fly—written to tie a brand or a product into a current event. At Brogan & Partners, we define … Read article

What exactly is a rock star? Let’s break it down: A “rock” is something that offers support; is solid, secure, stable and strong. A “star” is something celebrated and brilliant; outstanding, effective … Read article

With more than 400 million active users, over 80 million photos shared daily and some five billion likes per day, Instagram is a strategic medium for brands looking to engage and expand their audience … Read article

Father’s Day is just around the corner, which means goodbye to Mother’s Day ads and hello again, “Dadvertising:” emotional, heart-warming spots that represent the modern dad. Like Whirlpool Dad. Whirl … Read article

In 2015, nothing is considered official until it’s on social media. So if your brand lacks a strong social media presence, it’s time to invest in it. But this means more than just registering for mult … Read article

Content can be defined as any form of media that shares your branding message. This can be done through photos, video, audio and written posts. All of these mediums can be shared on your social platfo … Read article

Branded content, also known as “branded entertainment” or “advertainment,” is the fusion of entertainment or editorial content with brands and branded information. In the 1930s, soap operas pioneered … Read article