Trends: Insights & Trends

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Wellness festivals: It’s what health junkies rave.

Coachella is synonymous with popular music, celebrity, style and excess. (In sum, Beyonce headlined this year backed by more than a hundred musicians and dancers, with special appearances by Destiny’s … Read more

Weekly Recap – June 22, 2018

Facebook wants to open your eyes in photos where they’re closed — and now it can. A lot has changed on Twitter since the last World Cup. The U.S. might not have made the cut, but Twitter’s still likel … Read more

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Nurses: vital in the hospital, invisible in the media.

Nurses stand at the frontlines of patient care. They track symptoms, communicate with doctors, monitor progress and administer personalized treatment. And because they spend so much time with both pat … Read more

Weekly Recap – June 15, 2018

There’s something to be said about a fast follower. Just ask Instagram. Father’s Day is drawing near. The ads everywhere should have told you. Why are dads offended?  Embracing new technologies c … Read more

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Gen We and the redefinition of creativity.

When you hear the word creativity, what do you think? Art, drama, music, creative writing, etc.? Gen We would like everyone to know that while these are creative vehicles, they are not the only o … Read more

Weekly Recap – June 8, 2018

As the rumblings around digital addiction escalate, other trends are emerging as well – like digital wellbeing. Mistakes happen at every business. It’s how the business responds to mistakes that makes … Read more

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Everything’s mobile, so why are more shoppers using computers?

More people are shopping online. And people who shop online are shifting more purchases online. This surprises no one. What was once clandestine consumption, is now smiling at us from the Amazon … Read more

Weekly Recap – June 1, 2018

Internet security is an important issue for all of us. It’s easy to be complacent and assume that it’ll never happen to you — you’re too sensible and secure with your data after all, right? You can fi … Read more

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Weekly Recap – May 25, 2018

You know what they say – you can’t win if you don’t play. So when it comes to your customers, don’t be a spectator. Speaking of not being a spectator, one high school senior is stepping up to promote … Read more

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Why more brands want their own sales holiday.

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