Weekly Recap - February 23, 2018

Amazon enters the healthcare arena. What does this mean for healthcare providers and consumers? The Best Feb Ever. For NBCUniversal, that is. Another Amazon attack. Delivery services have a new competitor.

DETAILS, Please

Amazon, Berkshire and JP Morgan Chase might disrupt the healthcare industry. Amazon knows personalization better than any brand. Could this controversial move bring unprecedented personalization to healthcare?

NBC Sports makes $1.4 billion in 22 days thanks to the Super Bowl and Winter Olympics. A win-win situation. Here's how NBC's Super-Sized Ad Model helped the company avoid last year's slow market and helped advertisers meet their key marketing objectives.

Amazon is set to take on FedEx and UPS. Shipping with Amazon. The service will start with third-party sellers on its site and then expand.

Meanwhile, back at the RANCH

Is your sender reputation keeping your emails out of inboxes? One in five commercial emails never make it to the inbox. Usually, this is due to a poor score given to you by email service providers. Don't miss these tips for bumping your score.

Is being a tech native healthful or harmful? Being the tech generation definitely has its health benefits—hyper awareness, incredible access and greater control. But all that information and connectivity can come with some unhealthy side effects...

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper "3 Rules to Creating an Authentic Brand."

SHARING is CARING

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Is being a tech native healthful or harmful?

Is being a tech native healthful or harmful?

Being the tech generation definitely has its health benefits—hyper awareness, incredible access and greater control. But all that information and connectivity can come with some unhealthy side effects, like social anxiety and stress.

As a result, Gen We want health and wellness services in new, tech-forward channels and expect brands to help them easily connect with their health data and address issues without judgement, according to Gartner Iconoculture research.

First, a little more about the Gen We condition as measured by Gartner Iconoculture's 2017 Gen We Survey. Among the key findings:

  1. They're stressed about their health and their family's health.

    Nearly half of Gen We consumers (born 1996 or later) surveyed report feeling highly stressed about health. They're more stressed out about health than “fitting in” or college plans.

    They're stressed about their health and their family's health.

  2. Gen We is more mindful about their health and wellbeing.

    Physical and mental health are top of mind for Gen We. This may explain why teens are engaging in fewer harmful behaviors than older teens did at their age, drinking and smoking less. They consciously make an effort to manage their mental health, with the vast majority spending time with family and friends and prioritizing sleep in order to do so.

    Gen We is more mindful about their health and wellbeing

    Compared to older consumers, Gen We use more holistic, alternative remedies. They meditate and get massages for their mental health (CEB Iconoculture Values and Lifestyle Survey, October 2017). Still, obesity and depression haunt this cohort.

    From 2007 to 2015, suicide rates doubled among teen girls and increased by more than 30 percent among teen boys (Centers for Disease Control and Prevention). When it comes to stress, anxiety is now the most common mental health affliction for Gen We (American College Health Association).

  3. Gen We is accountable and use tech to track performance.

    Gen We use fitness trackers and apps to track their physical and mental fitness. When they're feeling off, they share their symptoms with a search engine for diagnosis. In fact, 85 percent of Gen We own a smartphone today, compared to 45 percent of teens in 2004, giving them unprecedented access to health information.

    Gen We is accountable and use tech to track performance

What's the best path forward for healthcare brands to connect with Gen We? Help them manage stress and anxiety with ready resources that provide a menu of options to meet Gen We consumers where they are—and where they aspire to be.

So what does that mean, exactly?

Stanford University is among a handful of progressive colleges that provide “wellness” machines for students. Stocked with pregnancy tests, feminine hygiene products and other over-the-counter pharmaceuticals, the vending machines provide students with convenient access and discretion.

To help students cope with stress and sleep deprivation, some schools are dedicating quiet spaces—even napping pods. The mere existence of such accommodations can go a long way toward acknowledging the reality of school rigors and teen society, giving students permission to address their stress.

For more on this emerging generation, read "5 things you need to know about Gen We."

Weekly Recap - February 16, 2018

Valentine's Day. It's not about the candy, it's about the words on the candy. Olympians up close. Like, in your living room close. Influencers: the new American dream?

DETAILS, Please

Sweethearts are now the most popular Valentine's candy. Tastes like chalk, looks like a text message. Culturally current and crowdsourced messages keep candy hearts at the top everyone's Valentine's Day gift list.

Inside the New York Times' Winter Olympics AR experience. Augmented reality within a news story. What does this mean for marketers?

How brands can effectively use influencers. Quality > quantity. We can never stress it enough. Engagement is everything.

Meanwhile, back at the RANCH

1 in 5 emails will never make it to an inbox. Will yours? Whether or not an email service provider will let your content fulfill its advertising destiny is based on a few things – most of which you can control.

4 healthcare innovations for improved access. Access. As a healthcare marketer, how many times do you hear, think about and talk about this word in a day? How many healthcare innovations are fueled by creating a better entryway to your services? Here are 4 noteworthy breakthroughs on the horizon.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

SHARING is CARING

Like what you see? Share the Brogan Recap.

4 healthcare innovations for improved access.

Access. As a healthcare marketer, how many times do you hear, think about and talk about this word in a day? How many healthcare innovations are fueled by creating a better entryway to your services? Here are four noteworthy breakthroughs on the horizon you can use as conversation starters with the next neurosurgeon you're meeting with – or perhaps to impress a fellow Patient Access Committee member.

  1. Alexa doubles as home health care assistant. This takes "I've fallen and I can't get up" to a new level. Piloted through Libertana Home Health Care in California, Alexa Echo Dot with voice technology helps users manage ADL, with immediate connection to a homecare provider in an emergency. A resident can even request transportation or learn about social or recreational activities through their device. "Voice assistants overcome challenges for individuals who, due to physical limitations, cannot use a keyboard or touch screen," says Debra Harrison, a Libertana RN. The voice application was designed by Orbita, a voice platform start-up in Boston. "The ability to have that ‘always on and always available' interaction with a patient is huge," says Nathan Treloar, Orbita president and COO. Also on his horizon? Health care programs for hospitals to assure patients take their meds, and comply with post-surgery instruction. Of course, none will run afoul of HIPPA concerns.
  2. Google AI Eye Doctor prevents blindness. Maybe this topic could be broached with your favorite ophthalmologist at the next community eye screening event. Google's software examines photos of a patient's retina to spot tiny aneurisms indicating early stages of diabetic retinopathy, which causes blindness if untreated. How cool is it that this technology could literally save millions of eyes? It is being piloted in India, due to the country's lack of ophthalmologists, and hence, access to the recommended annual diabetic retinopathy screening for diabetics. "This kind of blindness is completely preventable, but because people can't get screened, half suffer vision loss before they're detected," said Lily Peng, product manager with the Google Brain AI research group. "One of the promises of this technology is being able to make healthcare more accessible." There are more than 400 million people with diabetes, including 70 million in India.
  3. Saykara aims to provide virtual scribes for doctors. So just how many times have you heard your docs complain about the EHR? The pain point is high, with this concordant dilemma: documenting during a patient exam thus de-personalizing the physician-patient interaction; OR spending hours at night dictating and entering fields of required medical records, thus, getting home late for dinner. Enter Saykara's AI-powered, voice-activated virtual scribe. You might call it an Alexa for doctors. Emerging from the stealth phase, it shows promise not only for physician sanity, but for access to the more personalized care patients so value.
  4. Samsung Mobile VR Goggles encourage healing. And finally, the commercial that brought me out of my near slumber the other night while awaiting Shaun White's turn at his qualifying half pipe (another technological wonder!). A woman doubts her ability to walk with a prosthetic during physical therapy. With the help of this virtual reality device, she is able to overcome that doubt and achieve her goals, because as Samsung believes, "It is human nature to do what can't be done." See how this spot and product give access to inspirational hope in healing.

     

     

So what do you think of these inventions? Which would you be most excited to market?

Looking for healthcare news, insights and best practices? Subscribe to our Healthcare Checkup.

Weekly Recap - February 2, 2018

Sunday is Super Bowl Day. Check out these sneak peaks of some highly anticipated spots. Chris Pratt does yoga. Wendy's calls out McDonald's for frozen beef, again. And Alexa loses her voice.

DETAILS, Please

Michelob Ultra's second Super Bowl spot features champion athletes and Chris Pratt. You might think beer and fitness are mutually exclusive. Michelob Ultra thinks you're wrong.

Wendy's Super Bowl ad burns McDonald's. AKA the Frozen Arches. We're all familiar with Wendy's twitter beef, but Sunday's spot marks the first time the brand has called out its competitors through TV advertising.

Here's Amazon's 90 second Super Bowl spot. Seeing stars. From Cardi B to Gordon Ramsey, Amazon's ad is full of big names. And it's sure to be a Sunday favorite.

Meanwhile, back at the RANCH

Healthcare Checkup - January 2018. Bests. Trends. Buzzwords. January is always a time to look back and venture forward. From our best healthcare ad campaigns to delivery trends and beyond, take a peek at our healthcare insights. And don't miss the viral human trafficking video we created for Michigan State Police!

Giving Birth to New Ideas: Some tips for creative conception. Pretty much everyone who works in a creative field has gotten the question, "How do you come up with your ideas?" And a lot of times, our only answer is a shrug: "Beats me!" It's true that the creative process varies from person to person, but it's not as big of a mystery as some people think.

THE Topic of conversation

Communicating with Visuals. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

SHARING is CARING

Like what you see? Share the Brogan Recap.

Healthcare Checkup - January 2018

Bests. Trends. Buzzwords. January is always a time to look back and venture forward. From our best healthcare ad campaigns to Healthcare Marketing Bingo to healthcare delivery trends and beyond, take a peek at our healthcare insights. And in honor of Human Trafficking Awareness Month, check out the new human trafficking video we created for our client, Michigan State Police. We couldn't be more thrilled it's gone viral!

VITAMIN B & P

2018 healthcare marketing trends, buzzwords and bingo. It's that time of year again. Everyone's talking 2018 healthcare marketing trends, buzzwords and big ideas. Here's our Healthcare Marketing Bingo card to get you through the next required conference call, webinar or go-to-meeting.

Brogan's best ad campaigns of 2017. Together with our clients, we connected with consumers to help improve their lives and their communities. Check out some of our best work (no surprise it's mostly healthcare related!) for Henry Ford Health System, Michigan Department of Health & Human Services, Covenant HealthCare, Michigan Hospital Association, Delta Dental and Michigan Office of Highway Safety Planning.

Incentives for health: When it literally pays to get well. Employers want their workers to be healthier — they're more productive that way. Workers want to be healthy, too. But in the short term, when the donuts are calling and the treadmill is not, we all need a little bribe — er, incentive — to do the right thing.

MARKETING SUPPLEMENTS

New video educates service workers on human trafficking signs. With over 6.3 million views and 92,000 shares thusfar, this new video we created for our client, Michigan State Police, is getting attention throughout the world. See why and share it to join in the fight against human trafficking.

Millennials would sacrifice voting rights for loan forgiveness. Struggling with student loan debit? What if you could exchange something to be rid of it? Interesting facts on what Millennials would sacrifice.

INDUSTRY PULSE

Four health systems band together to create generic drug company. Kudos to these leading health systems for taking matters into their own hands to lower generic drug costs across their 450 plus hospitals.

Ear to the ground: 5 healthcare delivery trends for 2018. Efficiency. Physician burnout. Convenience competition. Scope-of-practice. Community partnerships. Hear about top healthcare delivery issues from the new top guy at AMGA.

5 words and phrases we should ditch in 2018. "Disruptive." "Thought leader". What terms should you eliminate from your diction to "take it to the next level"? (oops, I'm "actually" culpable...)

MONTHLY DOSE

Looking to market to all generations but don't have the budget? Not a problem. There's one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.

Weekly Recap - January 12, 2018

Up +10% from last year. Easier checkouts mean more mobile shopping. The year of you. Expect more personalization in 2018. Alexa continues to gain traction. And brands are wondering how to bring voice to their products. Tech is still a boys' club. These women are shaking up the status quo.

DETAILS, Please

Mobile shopping grew during the 2017 holiday season. The data has spoken. 50% of orders were done on phones on December 25th.

5 ecommerce trends to pay attention to this year. Personalized checkouts, voice shopping, diversity in the workplace. We want it all in 2018.

Marketers are racing to reach growing audiences on Amazon's Alexa and Google Home. Alexa and Google Home have sold 27 million devices in the U.S. What does the popularity of voice assistants mean for marketers?

What these 5 women are doing to solve tech's diversity problem. Inclusive AI and coding communities. These women are leading the charge toward a more diverse workforce.

Meanwhile, back at the RANCH

Brogan sharpens the saw, strengthens team at Camp Tamarack. Trust, communication, respect, collaboration and responsibility are fundamental attributes of high performing teams. In the four hours the Brogan Team spent at Tamarack Adventure & Retreat Center, we worked these skills silly – both figuratively and literally.

Millennials would sacrifice voting rights for loan forgiveness. Struggling with student loan debt? What if you could exchange something to be rid of it? Millennials would.

2018 healthcare marketing trends, buzzwords and bingo. It's that time of year again. Everyone's talking 2018 healthcare marketing trends, buzzwords and big ideas. So we thought it might be fun to give our lingo a new twist with this Healthcare Marketing Bingo card.

THE Topic of conversation

Millennials. Discover who Millennials are, why it's important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper "8 Rules of Marketing to Millennials."

SHARING is CARING

Like what you see? Share the Brogan Recap.

2018 healthcare marketing trends, buzzwords and bingo.

It's that time of year again. Everyone's talking 2018 healthcare marketing trends, buzzwords and big ideas. Of course, there are the old standbys from recent years, the ones we hear and say all day long (queue "healthcare reform," "population health", "value-based care".) And then there are those that sound alike, yet aren't quite the same (queue "personalized medicine", "precision medicine", "paramedicine"). And barely a conversation can go by without speaking digital, content or mobile marketing.

So we thought it might be fun to give our lingo a new twist with this Healthcare Marketing Bingo card. Play during your next required conference call, webinar or go-to meeting when you're not in the driver's seat. And see how quickly you can say "Bingo!" (on mute, of course.)

2018 healthcare marketing trends, buzzwords and bingo

Looking for healthcare news, insights and best practices? Subscribe to our Healthcare Checkup.

Brogan sharpens the saw, strengthens team at Camp Tamarack.

Brogan sharpens the saw, strengthens team at Camp Tamarack.

I hate being picked up. Yes, I'm an adult but it may have more to do with control than age. So when I found myself being hoisted five feet in the air, threaded headfirst through a manmade web as part of a team building experience at Tamarack Adventure & Retreat Center, I braced for the worst.

But it was fun. Really, really fun.

Once in my team's hands, I didn't worry about my weight or breaking my neck. I didn't fret over injuring someone. Instead I felt almost weightless and perfectly safe.

Trust is a powerful thing. It's also the foundation of successful teams and strong leadership. Communication, respect, collaboration and responsibility are also fundamental attributes of high performing teams. In the four hours the Brogan Team spent at Tamarack Adventure & Retreat Center this winter, we worked these skills silly—both figuratively and literally.

Our Tamarack guides, Jess and Tyler, kicked off the morning's events with a short hike through the camp's densely forested trails. They rounded us up at a village clearing for a game of rock/paper/scissors meets simulated balance beam, wrapped in enthusiastic fans and supporters In addition to learning how flexible your team members can be, the point of this exercise is to experience the roar of the crowd. (It feels really good, especially when your peeps chant your name.)

Brogan sharpens the saw, strengthens team at Camp Tamarack.

They divided us into two tidy groups of 12 and we went our separate ways for a couple hours. Tyler led my group deeper into the woods where a thick rope hung from a tall tree. Five or six feet from where the rope knotted near the ground stood a circle of eight, vinyl record-sized tree slices. Our job was to get every team member to the slices without touching the ground after leaving the rope.

The challenge was draped in a story that involved rabid monkeys, a science experiment gone awry, apocalyptic climate conditions, all complicated by mandatory silence. After crushing the task (thanks in part to the climbing rope that a teammate had stowed in his backpack), Tyler took us through two more group initiatives.

We reunited with the other team at a climbing wall, roughly 12 feet tall and smooth to the finish. The final group challenge was to evacuate all participating members over the wall to safety before a platoon of towering alien penguins reached our fortress. Everyone was required to participate actively, though no one was required to scale the wall.

In fairly quick order, the team had selected candidates to be human step stools and the first pair of arms to hoist climbers within reach of the top of the wall. Like the other group initiatives, the exercise demanded communication, trust, cooperation and courage. One of our team members had a terrible fear of falling. During an early challenge, she sang her way through her fears. When she began to doubt her resolve, we drowned out her reservations with cheers. The final tally: Brogan Team, 24; Mutant Penguins, 0.

Before hiking back to the parking lot, Jess and Tyler gathered us in a circle to review the morning's events. Teamwork and trust were central themes. Some discovered new attributes like leadership and risk-taking in colleagues they'd worked with for years. Many were proud of their individual accomplishments and freely credited the team for their support and encouragement. Everyone enjoyed the outdoor setting, deep enough in the woods to escape the confines of an office and reach of cell phone towers.

"It was a great office bonding experience," said the president. "We had so much fun, laughed a lot, and got to enjoy a beautiful day outdoors."

"It got us outside and out of our comfort zones so we can come together," said an account team leader.

"It was a really fun way to get out of the office and problem solve in a unique way," said a copywriter.

"Pick me up!" said the director of strategy.

Weekly Recap - January 5, 2018

Will 2018 top the engagement seen in 2017? Check out this review of last year's most engaging social content, and start thinking about how to top it this year. Cause marketing. Don't miss Matter Unlimited's call for equal opportunity. The year of the podcast. Listeners loved true crime, political discussion and food in 2017.

DETAILS, Please

The most engaging brand content on social media in 2017. Diversity, dog moms, nuggets and more. These ads had brands interacting with consumers all over social media.

Steph Curry, Chance the Rapper and Obama appear in PSA for My Brother's Keeper. Men who make a difference. Three of America's most inspirational men encourage viewers to join the My Brother's Keeper Alliance.

2017's best podcast episodes that raised the bar for storytelling. Podcasts aren't going away in 2018. Marketers, you don't want to miss out on this platform.

Meanwhile, back at the RANCH

Brogan Volunteers 2017. As part of our commitment to community, Brogan & Partners encourages employees to participate in community volunteer activities. Throughout 2017, nearly every Brogan employee took advantage of their volunteer day. Team members worked with homeless shelters, animal rescue centers, high schools, local nonprofits and more, both in state and out.

Incentives for health: When it literally pays to get well. Employers want their workers to be healthier – they're more productive that way. Workers want to be healthy, too. But in the short term, when the donuts are calling and the treadmill is not, we all need a little bribe – er, incentive – to do the healthy thing.

Brogan's best ad campaigns of 2017. We're taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help improve their lives and their communities. Best job ever.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper "3 Rules to Creating an Authentic Brand."

SHARING is CARING

Like what you see? Share the Brogan Recap.

Brogan's best ad campaigns of 2017.

We're taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help improve their lives and their communities. Best job ever.

Delta Dental of Michigan turns 60.

Delta Dental of Michigan in 2017 celebrated six decades of promoting oral health and dental care in the state. To mark the happy occasion, we captured life moments since 1957 that made us smile—family, holidays, beaches, babies and more. The decades are punctuated with changing fashions and hairstyles, prompting more reasons to smile at the memory of leisure suits and permanents' past.

Henry Ford Health System pioneers Precision Medicine to treat cancer.

Precision Medicine is part of our country's Cancer Moonshot initiative. So when Henry Ford took on a leadership role to bring the Cancer Moonshot's vision of improved cancer treatment to the Midwest, it was a big deal. In short, Precision Medicine enables physicians to customize cancer care based on the patient's DNA and specific cancer. This means more highly advanced options for patients, many even with some of the most critical diagnoses.

Delta Dental of Arkansas gives Medicaid eligible a million reasons to join network.

When the state of Arkansas decided to get out of the Medicaid dental benefits business, Delta Dental of Arkansas was ready to serve. With the state's most extensive dentist network and broad philanthropic outreach, Delta Dental of Arkansas is uniquely positioned to care for the state's most vulnerable population. But the insurer wasn't about to leave such an important decision up to fate. So the company invested in a campaign to illustrate the many ways the local company is the obvious consumer choice.

Delta Dental of Arkansas

Impaired driving sobers up with a shot of virtual reality.

Killing someone while impaired is the number one fear of those who drink and drive. But drivers continue to fool themselves into believing they're capable of driving when impaired, according to research. Some even think they're better drivers.

The facts say otherwise. Impaired drivers are responsible for about a third of Michigan traffic fatalities. Of the 893 fatal crashes in Michigan in 2015, 271 (30.3 percent) were alcohol-related, involving at least one drinking driver or pedestrian.

The Office of Highway Safety and Planning has employed various strategies to end drunk driving, including the fear of manslaughter. This year, we took it a step further. With the help of virtual reality, we invited viewers to consider a typical bar scene and spot the drunk driver whose night would end by taking three innocent lives while behind the wheel. The campaign encourages drinkers to make a plan to get home safely rather than tempt fate.

https://www.youtube.com/user/OHSP

In addition to some traditional elements, the media strategy included cross-screen digital, Snapchat, connected TV, Facebook, Instagram, audio streaming, video streaming, YouTube and a rich mobile experience.

Henry Ford Health System drafted to be official team of Detroit Pistons.

In 2017, Henry Ford became the official health care provider for the Detroit Pistons. Under the multi-year contract, Henry Ford is building a state-of-the-art training, rehabilitation and sports medicine complex in the New Center area of Detroit.

"We have always believed that investing in our community and supporting our neighbors is vital to the healthcare we provide," said Wright L. Lassiter III, president and CEO of Henry Ford. "We are so pleased to partner with the Pistons on this exciting new venture to combine Henry Ford's medical excellence and innovation with a world class facility to serve our community for years to come."

Patients will continue to have access to Henry Ford's true "team medicine" approach at the new sports medicine facility. The Henry Ford team includes traditional sports medicine experts—orthopedic surgeons, athletic trainers, and nutritionists—and a broad range of other specialists with additional training in sports medicine, including cardiology and pulmonary care, ophthalmology and complex spinal care, pain management and sleep medicine.

So while you may never make it to the NBA, now you can enjoy the same level of big league health care at Henry Ford.

Take that, lizard. Frankenmuth Insurance targets competitors with precision.

How can a regional insurance carrier compete with national brands that flaunt billion dollar ad budgets? Very selectively. Frankenmuth Insurance doesn't aspire to compete with all insurance brands, only those who compete for their consumers. So our marketing strategy has to be incredibly precise. We've used a variety of digital tactics to do this in the past, among other things. But this year we met a new friend that enables Frankenmuth to go head-to-head with big brands like the lizard one and the red lipsticked gal. It's called competitive conquesting.

Competitive conquesting uses Nielsen collected data from IP Addresses to serve digital ads—both video and animated gifs—to consumers who have recently been exposed to competitors' TV ads. Duck, duck, Frankenmuth Insurance.

Frankenmuth Insurance

Covenant HealthCare number one in orthopaedic care.

Covenant HeathCare leads the Great Lakes Bay Region in comprehensive orthopaedic care. Patients come for miles to access the system's surgeons and physicians. News this important demands to be shared, especially when demand for joint replacements is growing. This because implants today are more flexible and last longer, so patients are less likely to delay surgery and enjoy a more active lifestyle.

For those fretting about healthcare reform, MiCare Champions.

Concerned about the state of affairs for healthcare reform? Wondering how it's all going to shake out, but feeling helpless and unsure how to get involved? Our client, Michigan Health & Hospital Association (MHA), gets it—and has just the answer for you. It's called "MiCare Champions." This is the network of citizens they developed to engage in advocacy efforts to protect affordable healthcare in Michigan. Our job was to develop a public advocacy campaign to build this network.

Because vaccination has become an emotional issue, I Vaccinate.

Parents spend every day trying to make the right decisions for their children. Recognizing this fundamental truth, the Michigan Department of Health and Human Services and the Franny Strong Foundation asked us to develop a campaign that would equip parents with the information they need to make the right decision for their children about vaccines. The testimonial-based strategy was executed via video, radio, outdoor and digital mediums and grounded in a website.

FixMiState already.

Turns out, the Flint Water Crisis is only the tip of the iceberg. Michigan has significant infrastructure problems. From drinking water systems to stormwater and wastewater sewer systems, to roads, bridges and dams, most of the state's infrastructure is old or seriously outdated. Together with our partner Martin Waymire, Brogan worked with Michigan Infrastructure & Transportation Association to produce video, digital content and a website to raise awareness and promote action.

fixmistate.org

Incentives for health: When it literally pays to get well.

Incentives for health: When it literally pays to get well.

Employers want their workers to be healthier — they're more productive that way. Workers want to be healthy, too. But in the short term, when the donuts are calling and the treadmill is not, we all need a little bribe — er, incentive — to do the healthy thing.

The idea of incentivizing healthy habits is not a new one. Insurance companies, who have a lot to gain by improving their customers' health, have been doing it for years. The South African insurance company, Discovery, developed an incentive program over 25 years ago that offered rewards and discounts for joining a gym, eating healthy foods and more (the program, called Vitality, continues today all over the world). According to an article in the Harvard Business Review, participants live an average of 13 to 21 years longer than those with ordinary insurance. Another insurance company, Aetna, offers a ready-made incentive plan to employers called Healthy Actions, which rewards employees for taking preventative measures like getting health screenings and taking a variety of classes. Rewards range from deposits into their Health Savings Accounts to gift certificates. Still other insurance companies offer premium discounts to marathoners or other uber-fit customers (see our earlier blog on this subject).

In 2003, the Affinia Group — a maker of auto parts — offered its employees a $10 Walmart Gift Card as a reward for getting their blood pressure, cholesterol and blood sugar tested. Participation was so enthusiastic (94%), the company expanded the program. Today, Affinia workers can get as much as a $1000 yearly discount on health insurance costs by agreeing to get tested and take classes on healthy behaviors.

Do incentives work?

Incentives seem like a great idea, but the jury is still out on whether they really work. Researchers at the University of Pennsylvania say that so far, there is no strong evidence that incentives have a lasting effect on participants' health. Short-term incentives (like a gift card for getting tests) seem to work better than long-term ones. However, many companies have only been offering such programs for a short time, so data is still being tracked.

DIY incentives

Even if your company doesn't offer health incentives, guess what? There's an app for that. Go ahead and bribe yourself to better health with one of these fun game-like apps:

  • Sweatcoin: This app tracks your activity and rewards you with Sweatcoins, a digital currency that can be exchanged for things like magazines, energy drinks, music downloads, or even running shoes. You get around 1 Sweatcoin for every 1000 steps you take.
  • Bitwalking: Essentially the same thing as Sweatcoin, only focused more exclusively on walking and running.
  • Charity Miles: Download this app, choose a charity, and get moving. Instead of earning money for yourself, you earn it for the cause of your choice. Money comes from large ad sponsors of the app.
  • Healthy Wage: You think you can lose 30 pounds in 6 months. Wanna bet? Then download Healthy Wage. You specify the terms — how much weight you're going to lose, and how much you're willing to bet (say, $300). The app will charge a monthly amount to your credit or debit card (say $50 a month over 6 months), and if at the end you lose the weight, you get a payoff. For instance, if you wagered $300, you could get a payoff of over $500 when (if?) you lose the weight.

Ideally, the joy of being in good health would be enough to prod us out the door to exercise (or get away from the cookie jar). But in the real world, we can all use a little nudge.

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Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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