Trends: Healthcare
Celebrating 40 years of creative advertising, #37: HAP
We’ve worked on the HAP brand a few times in our agency’s long history. And as Michiganders, many of us had lived with it as well as our health plan. So when we worked on a new brand campaign for them … Read more
Brogan’s Panoramic Healthcare Marketing expertise is 40 years in the making.
As we approach our 40th birthday, we are grateful for so many clients and the opportunities they have provided us in making a positive difference in people’s lives. Looking at the road travelled, this … Read more
A treasure chest of marketing for the mature
Our Panoramic Healthcare Marketing approach is powerfully seasoned by our expertise in engaging with the aging. As well as those who care for them. We treasure the work we’ve created to help older adu … Read more
Behavioral health marketing designed to meet people where they are.
When it comes to our mental health, we can be in a variety of places and phases, individual to experience, demographics, health status, and a host of other influencing factors. We may be looking for a … Read more
Celebrating 40 years of creative advertising: #31: Michigan Department of Health and Human Services – COVID response
Think back to March 2020. As the coronavirus started to make its way around the world, the air was thick with fear and worry, and our hearts were burdened by the unknown. With such limited information … Read more
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
6 key takeaways from the NRC Health 2024 Experience Perspective Webinar
If you missed the NRC Health 2024 Experience Perspective webinar last week or haven’t had a chance to leaf through the 50-plus page report, below are six key takeaways to help keep you conversationall … Read more
Key takeaways from “Where AI Can Make the Biggest Impact” webinar
If AI couldn’t clear your desk Wednesday so you could attend this compelling Healthleaders webinar featuring three industry experts — yet you’re curious to know what’s up on the healthcare AI front — … Read more
9 Key Takeaways from “The Hospitals That Do Podcast Marketing Right” Webinar
If you were unable to attend this worthwhile SHSMD webinar yesterday, take these few minutes to note the key highlights. Presented in succinct, best-practices podcasting fashion by Bill Klaproth, Dire … Read more
Standout Social Media Campaign Example #5: HAP
Eating well is necessary, but not always fun. HAP knew tackling the topic could be a challenge, especially when trying to build connections with a wide audience. So instead of sticking to traditional … Read more
