Keeping up with the Joneses? The concept of constantly comparing yourself to your neighbor is one that, unfortunately, still plagues people – especially when they’re scrolling through picture-perfect … Read more

When I’m shopping (in stores and online), I’m also having a full-on fashion show. I’m sending photos of potential purchases with texts like, “Do you like this?” and “Where could I wear that?” But for … Read more

Answer Me When consumers post comments, they expect a response. In a recent survey of 532 U.S. social media users, most participants expected companies to use social media to respond to consumers’ soc … Read more

Tech Peaks Consumers’ use of digital technologies has plateaued. The growth of U.S. consumers using cellphones, smartphones, social media, the internet and computers has stalled, according to Pew (Pew … Read more

Parental Optimism Doing better than your folks was once a standard benchmark of American life. But that hasn’t been the case for a while. About 50% of consumers born in 1984 were earning more at age 3 … Read more

Follow the Leader Millennials and Boomers look for different values in cultural leaders. Young adults are inspired by leaders with talent and a solid social justice platform, like Colin Kaepernick, Le … Read more

News To Me Americans increasingly rely on social media for news—especially Facebook. Pew Research recently asked more than 4,500 U.S. adults where they go for news. Nearly half (47 percent) say they o … Read more

Learning America’s mindset on money and spending is critical for planning a 2019 marketing strategy, especially for banks, credit unions, and other financial institutions. First, let’s talk about … Read more

Social-Lite A surreal social media experience. Want to cut back on social media consumption but aren’t willing to quit cold turkey? Try Binky, which offers streams, scrolls and swipes without connecti … Read more

Exploring Other Options Younger consumers are more likely than older gens to break up with Facebook. The Cambridge Analytica scandal prompted many Facebook users to take action to protect their data. … Read more