Trends: Financial Services

Just because a kid has a bank account, it doesn’t mean she knows how to manage it. A recent report by the Organisation for Economic Co-operation and Development (OECD) suggests that many teens aren’t … Read article

Sass is subjective. We know authenticity connects, but how straight fire must our posts be to win the hearts of our consumers? Do we write with a loud voice at the risk of upsetting our audience? And … Read article

“That’s 2017.” This from my 14-year-old daughter, Sofia, in response to my confusion over trolls who litter the Money Diaries website. Launched in 2016, Money Diaries is a website featuring more than … Read article

I wonder what’s in her wallet? That’s the gist “Money Diaries” at Refinery29, a New York-based website that publishes the daily personal financial decisions of Millennial women. Think Bridget Jones Di … Read article

Want to build your Millennial market share? Stop thinking like a Boomer. Sure they may get a little monthly stipend from mom and dad, but that in no way implies that they bank like their parents. They … Read article

With a median household income of $40,581, Millennials earn 20 percent less than their boomer parents did at the same age. Student debt is higher, home ownership is lower and spending habits are incre … Read article

Most people see a social media notification and feel excitement. Someone double tapped their selfie. Or commented on their livestream. Or tagged them in the most topical meme. But, there are some peop … Read article

Unbanked. It’s how financial institutions refer to consumers who have no checking or savings account. Those who have an account and interact with payday lenders and other alternative financial service … Read article

Young, cash-strapped Millennials are leaning on their parents for help today. Still they’re not letting old-fashioned barriers like credit scores stand in the way of big purchases. Meanwhile, their af … Read article

How’s that 2017 marketing plan working out for your brand so far? Does it lean into social media? Does it leverage the many new features Facebook launched in 2016 to further connectivity—like live vid … Read article