Blog: Digital & Technology

Healthcare social media review: Patientslikeme.com

A few weeks ago I reviewed Sharecare, a healthcare social media platform that I felt really didn’t deliver any true benefit to its users, let alone serve as a good example of a successful healthcare s … Read article

New Myspace

A new music lover’s space, a new advertising space, the New Myspace.

Justin Timberlake is back, but not just with a new album. He is the biggest supporter and face of a new networking site – the New Myspace. The fresh site is putting itself on the level of Pandora and … Read article

Innovative healthcare marketing example #16.

It’s always been tough getting Medicaid moms to their prenatal and well–baby visits. Which is why UnitedHealth’s new game, called Baby Blocks, is a great idea. When moms attend prenatal and well-baby … Read article

Marketing to women that connects, example 6: Cingular and Verizon.

Women have their own language, and the best marketing to women agencies understand this. Mothers and daughters especially, have a unique relationship and to understand this and make an emotional conne … Read article

The future of User Interface (UI) Design: Part 1.

As one of the digital thought leaders at Brogan & Partners, I was excited to attend this year’s SXSW conference and see where the future of digital design was heading. Often, I feel like the “usab … Read article

SXSW for newbies: A day in the life of a SXSW virgin.

South by Southwest or better known as SXSW, is an interactive, music and film festival.  A few of us, Broganites, set off on our travels to take part in the interactive portion of the festival.  In pa … Read article

Deep Link Example

Helping me rank better at SXSW (SXSW Workshop).

After attending SXSW, one of the best sessions was Dear Google and Bing: Help me rank better! It was practical and gave me tangible items I could take back to my company and to all of you. The session … Read article

Is 2012 the year of the stay at home husband?

It’s really easy to find stories about the hard knock life of professional women. There’s not enough equality in the workplace, not enough good childcare, not enough balance at home, not enough hours … Read article

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