Blog: Digital & Technology

Impatient for relevant website traffic? While SEO tactics are critical to the long-term success of your inbound marketing strategy, it can take weeks or months to see results. But with Google’s AdWord … Read article

One thing many marketers understand about women is that they want to nurture the world. Literally. We are genetically engineered to be caretakers. And caring for the causes that go beyond our families … Read article

One of the most exciting things about the media world is that it is constantly evolving. Almost every form of traditional media is now somehow intertwined with social media. Media plans incorporate en … Read article

Just as Tiffany’s long lost brother is revealed, the television screen blacks out and a commercial plays. Instead of heading to the kitchen and grabbing a snack or watching the commercial, I grab my p … Read article

Here’s a little background on what Google Authorship is: Google was incorporated on September 4, 1998 and since September 5th of that year, marketers have been trying to be on top of the SERPs (search … Read article

We’ve all participated in a cause marketing campaign that asks fans/ followers to vote for your school or organization in order to win a set amount of money to support said school or organization. How … Read article

Today’s trend for shoppers is the term ‘Shoptimization’ or in laymen terms, optimizing your shopping time and shopping budget. With so many choices available in today’s marketplace, shoppers are begin … Read article

Google Glass began testing in 2012. It’s a wearable computer with a head-mounted display that is able to display info very similarly to a smartphone but in a hands-free format. The image appears in th … Read article

Growing up in the small town of Owosso, Michigan I witnessed many mom and pop stores go out of business when the big box stores moved in.  My father owned two stores and sold to Rite Aid in 1999. … Read article

If you’re interested in marketing to women, you may be surprised to learn of all the different ways moms use social media.  If your Facebook news feed is cluttered with kids’ artwork, graduation … Read article